The Importance of Being… Earnest? announces first large scale UK tour

After a phenomenally critically acclaimed Edinburgh Fringe run in 2022, and previous London Fringe theatre success, the hugely popular ‘The Importance of Being… Earnest?’ will play a full run at the Edinburgh Fringe 2023 before embarking on a 37-week tour, beginning in September 23 and running right through to July 2024.

In this riotous twist on a much-loved classic the show opens to looming disaster; the actor playing Ernest in Oscar Wilde’s famed farce fails to arrive on cue. In a monumental effort to ‘save the show’, a real audience member is quickly cast in the lead role.

But this impetuous recasting sets off a hilarious chain of events that, one-by-one, renders the rest of the cast unable to continue their performances.

As more audience members are encouraged to step into the spotlight, led backstage for costume and make-up, impromptu auditions, the painting of portraits, the chanting of mantras; doing whatever’s needed to help the show go on, an absurd controlled madness ensues – until it feels as if there are almost as many audience members in the cast as there are in the … audience.

This is a comedic masterpiece of meticulous logistics, meritoriously involved audiences, masterful stage management and celebrity cameos. The Importance of Being… Earnest? Is an exciting and hilarious experience both to watch and be part of as the innovative format creates an unexpected new experience every night. It’s a show for anyone who has enjoyed the high-jinx of The Play That Goes Wrong, Sh!t-Faced Shakespeare and Austentatious.

Developed alongside the company’s flagship open-rehearsal initiative, where audiences are invited into the rehearsal room to participate in the creative process, the show is written by Josh King, Simon Paris and Say It Again, Sorry?, and is directed by Simon Paris.

The company’s vision is for the public to recover ownership over their own creative power and contribute to the future of theatre as active participants, collaborators, and decision-makers. Their aim is to connect people to their inner artist and inspire creative expression in everybody.

More praise for the show

“a lot of fun, both in how it uses its audience members and how it gives its own actors characters, arcs and jokes to play with throughout the show” ★★★★ North West End UK
“Downright entertaining. Slapstick comedy, misplaced props and scripts, and an intentional lack of cohesion among the cast and crew will have you chuckling every time” ★★★★ Broadway Baby
“A masterclass in comedic theatre” ★★★★★ North West End UK (London 2021)
“An entirely unique, unpredictable and hilarious form of audience participation” ★★★★★ Ask the Ushers (London 2021)