“The Rock” is one of the most ‘influential’ celebs on Instagram

New research reveals that Dwayne “The Rock” Johnson is one of the most ‘influential’ celebrities on Instagram.

Research conducted by wrestling experts Wrestling-World.com, examined Dwayne “The Rock” Johnson’s verified Instagram account, as well as influencer marketing calculators to examine the icon’s social media presence and establish how much he could earn per sponsored post, if he partnered with different brands.

The data revealed that Dwayne “The Rock” Johnson is one of the highest-earning celebrities on social media of all time. It comes as no surprise that “The Rock” can earn a fortune on social media, as the wrestler-turned-actor’s Instagram account is the sixth most followed account on the platform. Due to his immense follower count of 362 million and an average of 772,115 likes per post, “The Rock” can expect to earn up to a whopping £828,420 per sponsored post on Instagram.

Logan Paul is the second most influential wrestler on social media. Signing with WWE in June 2022, the YouTuber and internet personality is one of the most influential YouTube creators in history, with 20.3 million subscribers to his channel. Logan Paul can expect to earn up to £68,057 per sponsored post due to his 24.9 million Instagram followers and an above-average engagement rate of 3.63%.

The data revealed that John Cena is the third most influential wrestler on social media. The record-breaking wrestler has an Instagram following of 18.2 million, the third-highest follower count in the ranking, which means the icon could earn up to £49,945 for a single sponsored Instagram post.

Ronda Rousey is revealed as the fourth most influential WWE Superstar. Dubbing herself “Rowdy” Ronda Rousey, the former UFC legend has the second-highest Instagram following of 16.2 million, allowing her to earn a potential of £44,624 per sponsored Instagram post. Since the beginning of her career, Rousey has partnered with brands such as Crypto.com and the energy drink Xyience, consequently enhancing her influential social media presence.

The fifth most influential wrestler is Nikki Bella. As one-half of the Bella Twins, Nikki has 10.6 million followers on Instagram, allowing her to earn £29,206 per sponsored post. Following closely behind is the other half of the Bella Twins Brie Bella, who ranks sixth. Brie Bella has an Instagram following of 8.5 million, which allows her to earn up to £23,480 per sponsored post. Outside of wrestling, the Bella Twins have ventured into reality TV with their show Total Bellas and have launched a number of their own brands, also contributing to their on social media.

A spokesperson for Wrestling-World.com commented on the findings: “In recent years, wrestling has become increasingly popular on social media, helping to increase the popularity of the sport and connect wrestlers with their fans in new and exciting ways.

With WrestleMania 39 just around the corner, it is fascinating to see which wrestlers have the most influence outside of the ring, with many being able to live comfortably on income from social media alone. Some wrestlers can make a fortune from a single Instagram post, like Dwayne Johnson, who can earn over a whopping 800K for just one sponsored post.”

This research was conducted by Wrestling-World.com, a portal dedicated to everything about the sport of wrestling, who strive to provide readers with daily news updates from around the wrestling world.