The UK’s favourite music festivals, according to Twitter
With festival season finally here, Ibis have analysed over 3 million tweets to discover the UK’s favourite music festival line-ups, as well as those which have left us disappointed. The research looks at 20 of the UK’s most popular music festivals, analysing Twitter conversations about the line-ups over the past 10 years – https://ibis.accorhotels.com/gb/editorial/article/the-uks-most-talked-about-music-festival-line-ups-3-v2352.shtml
The Great Escape, a three-day festival in Brighton that features over 400 up and coming artists from around the world, comes out on top as the UK’s most popular festival line-up. An average of 82% of the tweets sent about the festival line-ups over the past 10 years have been joyous.
Sheffield’s Tramlines has the second most popular line-up, with an average of 59% happy tweets.
Despite having the most talked about line-ups, it seems like fans are often left disappointed with Reading and Leeds festivals. Over the past 10 years, an average of 35% of the tweets sent discussing the Reading and Leeds festival line-ups have been sad. 2018 and 2019 saw this figure rise even further to 41%.
Glastonbury came out as the second most disappointing, with 31% of tweets discussing the line-ups over the past 10 years being sad. Fans have been the most disappointed with this year’s line-up, which sees Stormzy, The Killers and The Cure take to the Pyramid Stage, with 48% of tweets being from dissatisfied fans.
Want to know more? Download the full set of results below, or head over to the Ibis website and see what Twitter thinks of your favourite festival – https://ibis.accorhotels.com/gb/editorial/article/the-uks-most-talked-about-music-festival-line-ups-3-v2352.shtml