The Whimsical fashion era – Vivienne Westwood Maison to Jacquemus

The fashion industry has always been at the forefront of pushing boundaries and challenging conventional norms. Recently, a new wave of creativity has emerged in the form of the Surrealist fashion era, focusing on absurdist and concept fashion campaigns. This unique blend of artistic expression, avant-garde designs, and out-of-the-box thinking has caught the attention of fashion enthusiasts and industry insiders alike.

“Whimsical surrealist fashion is characterized by embracing the irrational, the dreamlike, and the unexpected. Drawing inspiration from surrealist art, fashion designers have been experimenting with unconventional shapes, exaggerated proportions, and fantastical elements. This disruptive approach to fashion has paved the way for bizarre runway shows and outlandish fashion editorials that challenge traditional notions of beauty and aesthetics”, comments Sátria Schneider, fashion expert.

These concept fashion campaigns come when the fashion industry seeks to explore new dimensions and challenge traditional norms. Surrealist fashion, with its imaginative and often unpredictable elements, provides the perfect platform for designers to experiment and express their creativity. By introducing audiences to surreal landscapes and thought-provoking narratives, both Vivienne Westwood and Jacquemus challenge perceptions and invite viewers to question the boundaries of fashion.

Fashion enthusiasts and art lovers alike are captivated by the surge of surrealist-inspired campaigns. As the Surrealist Fashion Era gains momentum, designers are embracing the movement’s principles of free expression and embracing the unexpected. Vivienne Westwood and Jacquemus are at the forefront of this movement, creating captivating campaigns that blur the lines between art and fashion.

As the Surrealist fashion era evolves, we can expect more boundary-pushing designs, unconventional runway shows, and thought-provoking fashion narratives. This movement emphasizes embracing creativity, individuality, and innovation in the fashion industry, sparking conversations and inspiring new perspectives.

“Other leading fashion brands that we can bring as example is Tods, Isabel Marant, and Victoria Beckham are embracing surrealism as the latest trend, bringing art to the runway like never before,” comments Schneider.

Surrealism, an art movement that originated in the early 20th century, is known for its dreamlike and imaginative elements. This artistic style makes a bold statement in fashion, with many brands incorporating surrealistic touches into their latest collections and campaigns. Some examples:

SCHIAPARELLI is often associated with otherworldly creations rather than being human. Critics argue that Roseberry’s designs prove that fashion can be considered art. His Schiaparelli pieces are characterized by surreal craftsmanship that evokes a divine feeling, surpassing the boundaries of our reality.

To commemorate the 20th anniversary of his fashion house, the American designer THOM BROWNE unveiled his debut couture show in Paris. Browne amplified the volumes of dresses, incorporating balloon-like sleeves, paired tweed ensembles, and pleated skirts with long coats adorned with embroidered pigeons or seaside motifs like starfish.

TODS, a renowned luxury Italian brand, is widely recognized for its impeccable artistry and timeless designs. Drawing inspiration from surrealism, Tod showcases an infectious enthusiasm for Italian craftsmanship and expertise. In collaboration with esteemed photographer Tim Walker, they present “The Art of Craftsmanship,” a captivating collection of breathtaking visuals and mesmerizing videos. This extraordinary narrative seamlessly blends irony and surrealism.

The fashion house, LOEWE, unveiled its Spring Summer 2023 Collection through a campaign featuring brand ambassador Taylor Russell, captured by fashion photographer David Sims. The campaign explores posing as a form of acting and impersonation, bringing clothing and accessories to life. Russell skillfully showcases a range of bodily gestures that communicate through body language to promote the products.

“As surrealism enters the fashion world, fashion enthusiasts eagerly await the unveiling of these upcoming surrealistic collections. Embracing art and imagination, these fashion powerhouses are set to redefine and finalize the boundaries of creativity in the fashion industry”, remarks Sátria.