THE WORLD’S FIRST RABBIT REALITY SHOW LAUNCHES…TO HELP THE NATION HAVE A BREAK

Today (Monday 22nd March), the world’s first reality show featuring rabbits – The KitKat Big Bunny Hutch – airs as five real-life bunnies enter a custom-built hutch to win the hearts of the nation, with one lucky bunny voted for by you, as the KitKat Easter Bunny 2021.

Launched to encourage and remind the nation to have a break, this fly-on-the-wall series narrated by TOWIE star Pete Wicks, is the perfect excuse to have a break and enjoy a few minutes of fun this spring.

The first episode of The KitKat Big Bunny Hutch airs today (Monday 22nd March) at 11am on kitkat.co.uk and animal lovers and reality TV fans can expect drama, laughter and plenty of gossip. Bunnies Coco, Marble, Alice, Snowy and Popcorn will enter the hutch for the first time, where they’ll become acquainted with their home and each other.

Viewers can vote via the website for their favourite bunny, as new episodes will air each day throughout the week from 11am, the perfect time to have a break and enjoy a KitKat Bunny. With a rich chocolatey centre, filled with crispy wafer pieces and encased in a smooth milk chocolate shell, KitKat Bunny is great for baking, bunny hunts in the garden, or savouring all for yourself.

Commenting on his role as narrator, Pete Wicks said; “I like to think I know a thing or two about reality shows, but I can’t wait for you to see what these adorable bunnies get up to in the hutch. Who’s the charmer, the quiet one, the life and soul of the party? This might be the strangest reality show I’ve ever been involved with….”

Sascha Macchi, Brand Manager for KitKat explains the new show: “We know throughout this past year, the nation has found having a break harder than ever before. We all deserve to have a break and so what better way to unwind than with new style of reality show. Watching our fluffy, four-legged friends can help us relax and so we hope each bite-sized episode will bring some light-hearted fun to the nation’s breaks. So sit back with a cuppa and a KitKat Bunny, discover our fluffy contestants’ personalities and vote for your favourite to be crowned the KitKat Easter Bunny 2021!”

The KitKat Big Bunny Hutch series will run daily from 22nd – 27th March at 11am on www.kitkat.co.uk. At the end of the series, votes will be counted, and on Tuesday 30th March one lucky bunny will be crowned the KitKat Easter Bunny 2021, just in time for the Easter holiday. Meanwhile, fans looking for an extra bunny fix can tune into Heart Breakfast every weekday from 22nd March, where one of the fluffy stars will be making a guest appearance each morning.