THINK! campaign introduces the ‘Road Whisperer’ who says it’s OK to be nervous

It is only natural for new drivers to be nervous, but confidence comes with real road experience – that’s the message from the Road Whisperer in a new campaign by THINK!.

The Jeff Bridges-style character, with a distinctive southern American drawl, will feature in a series of films and GIFs throughout March to give new drivers tips that will help them deal with the challenges of driving solo.

Road Safety Minister Jesse Norman said:

Everyone feels some nerves when they’re on the road for the first time, but it takes a good driver to admit it.

Confidence comes with time and practice, so it’s important to keep learning and build up experience to become a better driver.

And that commitment to keep learning is what this THINK! campaign, with its tips and guidance, aims to create.

The films will focus on a series of tips relating to situations where new drivers feel vulnerable or have the highest road casualties, including driving at night, and on country roads and motorways.

Advice will also cover tyre safety and looking out for vulnerable road users, and all tips will be delivered in the Road Whisperer’s signature style.