Thought provoking human installation in Kent highlights the need for more living kidney donors.
Sales shoppers at the Bluewater Shopping Centre in Kent will be amazed to see a man who donated one of his kidneys inside a shop window alongside six mannequins, representing the six people who die each week waiting for a kidney. Each of the figures are seen lifting up their t-shirts to reveal the question “is it in you to save a life?”.
The shop façade itself has also been given a makeover and transformed into a giant t-shirt with the window displaying the shocking statistic. There is also a mirror installed for shoppers to use to encourage a brief moment of self reflection on whether they could consider living kidney donation.
Shoppers and campaign website visitors are invited to complete an online quiz where people can consider if it’s inside them to donate a kidney.
There will be the opportunity to speak with the three living kidney donors taking part in the installation throughout the day; John Burns from Bromley, George Cannon from Ramsgate and Bob Wiggins (spokesperson for the Robert Dangoor Partnership for Living Kidney Donation).
WHO: The installation is part of its national campaign, Make Your Mark, which was launched by the charities Kidney Research UK and Give a Kidney earlier this year, as part of the Robert Dangoor Partnership for Living Kidney Donation, to raise awareness and offer support for anyone interested in learning more about living kidney donation.
WHERE: The installation will be at the previous Hugo Boss store (next to John Lewis),Bluewater Shopping Centre, Bluewater Pkwy, Dartford, Greenhithe DA9 9ST.
WHEN: Friday 3rd January – Saturday 4th January.
