Three London Small Businesses up for £19,000 prize, selected by Naomi Osaka and Drew Barrymore

Selected from tens of thousands of entries received from around the world, three London based Etsy sellers are in the running for the £19,000 GBP (£25,000 USD) Grand Prize Award at the Etsy Design Awards.

The global award program celebrates the highest-quality items on Etsy while spotlighting sellers from around the world. And this year, there are 12 UK based finalists.

The winners will be handpicked by Tennis Superstar Naomi Osaka and Etsy Chief Gifting Officer Drew Barrymore alongside Etsy Trend Expert Dayna Isom Johnson.

African Print Fedora Hat by RinmClothing

Accessories finalist

Founded by Rashida Mtungi, RINM Clothing brings the vibrant prints of West and East Africa to the world, blending African tradition with European style for unique and eye-catching fashion.

Rashida was born in Africa and moved to the UK when he was seven years old. RINM Clothing offers a collection of casual and formal wear for men and women, crafted in Bristol, England. Using specially selected wax prints and traditional batik designs, each piece celebrates the beauty of African textiles.

Vuillard Linen Dress 18 by YayiAndPony

Clothing finalist

Aishan Yu discovered a passion for fashion while observing her mother sewing during childhood.

Following a personal crisis, she decided to pursue her passion for fashion and unexpectedly built a sustainable business. Now thriving in her new career, Aishan is dedicated to creating linen dresses inspired by early 20th-century French Post-Impressionism artist Jean-Edouard Vuillard. Her designs feature symmetric shapes and vibrant colours, offering stylish, versatile options for women of all ages.

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Hand Knit Personalised Teddy Bear Clothes

by BabaBearsUK

Kids finalist

Ashley Beaty started her business as a hobby and worked tirelessly to create handmade, natural fibre items designed for babies and toddlers.

Ashley’s business began as a creative outlet during bedrest with a high-risk pregnancy, where she discovered a passion for crocheting teddy bears for her newborn. As demand increased, she partnered with a non-profit in Delhi that supports migrant women, outsourcing some of the production while still personalising every piece herself.

Ashley loves interacting with customers on Etsy, creating treasured keepsakes that families return for time and again. Her dream is to craft heirloom-quality toys and clothing that are cherished well into adulthood.