Three superfans of Lidl can earn up to £2.5k – just by wearing the supermarket’s merch range at a festival this summer.

The supermarket, which has seen its streetwear and accessories skyrocket in popularity in recent years, is taking to social media to find lovers of the attire to proudly wear it at some of the biggest festivals this year.

Its ‘Merch Muses’ will be the nation’s trendiest partygoers, donning everything from statement bucket hats or boldly coloured wellies as they take in performances in fields and parks all over the UK.

In exchange for wearing the merch range, they will receive two VIP tickets for Tramlines, Boardmasters and Victorious festivals.

And £2.5K spending money, which includes travel costs, and the chance to brush shoulders with the stars on stage as official operators of the coveted merch cannon.

The lucky partygoers will also be featured across Lidl social channels throughout the summer donning the merch to Lidl’s millions of followers.

The search follows the launch of Lidl’s latest merch collection – which comes to middle aisles on Thursday 13th June.

The range includes a 90’s inspired shell jacket and wellies, which have been fashionably prepared for the unpredictable British weather and festivals.

For sunnier days, the supermarket will release a pair of sliders and a bucket hat.

And to complete the look, shoppers can also pick up a Lidl bandana to accessorise their stylish creations.

To be in with the chance of being chosen, festival goers need to like the LidlGB page on Instagram [https://www.instagram.com/lidlgb/], commenting with three words which describe their personality on the associated post when it goes live on 6th June 2024.