Top toys predicted to influence the industry in 2018 revealed

The British Toy & Hobby Association (BTHA) today announced the winners of Toy Fair’s Hero Toys, a prestigious new award for market-leading toys at Toy Fair 2018. These 25 toys, including entries from Playmobil, TOMY and Character Options, were selected by an independent panel of retailers and industry experts. The shortlist is on display at Toy Fair, the annual toy, games and hobby show that opened today at Olympia, London.

Toy Fair’s Hero Toys represents some of the most exciting and innovative products launched at Toy Fair today.The awards provide one of the first opportunities to see these potentially best-selling toys, before they are officially launched throughout the year.

There’s something in the list for everyone, form traditional play platterns like collectables and action toys, to puzzles, puppets and STEAM toys. The list represents all the benefits that children can get from play, from inspiring imagination and getting kids active to learning about emotions and exploring the world around them, there’s even something in there for the adults.

“Toy Fair’s Hero Toys celebrates the success and ingenuity of the UK toy industry,” commented Rebecca Deeming, Public Relations Manager. “The awards judge major brands and start-ups equally, so both can be recognised for their innovative ideas across all toy categories. From the next collectables craze to this year’s must-have Christmas present, we believe these toys could be the talk of the playground in the coming months. Congratulations to everyone that was selected!”

The full Toy Fair’s Hero Toys list is: