Transport2 exits leisure sector as it gears for growth in shared corporate transport

Leading transport management provider Transport2 has today announced that it will withdraw from the leisure market in favour of a renewed focus on corporate and school travel, as part of its mission to deliver safer, greener, smarter travel for UK businesses and schools.

Through its Kura and CoachHire.com brands, Transport2 has over a decade’s experience as a shared corporate transport specialist. The company provides a best-in-class service through a combination of its national network of 600+ local coach operators and its own proprietary route management and vehicle tracking technologies, offering a solution that helps businesses meet emissions targets while reducing costs.

Under the guidance of a refreshed management team, including recently-appointed CEO Godfrey Ryan, the company has now pivoted towards a Software as a Service (SaaS) offering, which will be delivered through its Kura brand. The company will make its proprietary technology available as a series of flexible self-service packages for corporate businesses from 2021, which can be combined in different ways depending on customer requirements.

Customers will still be able to outsource transport operations in their entirety to Kura, but this flexibility forms a key part of the new company strategy, which is designed with businesses at front of mind. Kura is an expert in delivering regular staff shuttles and transfers for major blue chip companies, such as Zenith, Nintendo, Hosts International and Spooner Industries, plus provision of drivers, vehicles, and technology for the most complex of corporate and sporting events, including on-site teams where required.

Also as part of the refresh, the Transport2 brand name will revert to being the holding company only, leaving Kura as the sole customer facing brand for its key corporate and education markets.

Godfrey Ryan, CEO of Kura, explains: “In allowing customers to select which services they want to use, we have put them firmly in the driving seat for building their own bespoke service which is more efficient and appropriately assembled to match their specific needs. One size rarely fits all and we have responded directly to what our customers are telling us they need.

“While this approach marks a departure for us, the central tenets of our proposition remain the same: we aim to provide safer, greener and smarter travel for customers in the corporate and education sectors. The coming year is a challenging one to predict but we believe this reshaping of our core strategy puts us in the best possible position to meet changing customer needs and grow.”

“What we have done is to simplify all our services under one non-competing complimentary brand in Kura. The move will help us provide better focus on our customers while enabling us to reach new customers.”