UK LIFESTYLE BRAND HYPE. ANNOUNCE AN ALL-NEW ARMY OF APES APPAREL COLLECTION.
A clean and contemporary aesthetic paired with HYPE.’s signature trend-led unisex t-shirt and hoodie shapes for adults and juniors. Designed in a minimalistic yet powerful colour palette consisting of monochrome, off white, sage, grey, navy and royal blue.
With a ‘mini me’ collection alongside the adult’s – Keeping you and your family trend-led this summer!
Each tee and hoodie boast their own Ape, including Bored BAYC #9939 and BAYC #7016 – Owned by Bored Ape Yacht Club Member community members.
The iconic Ape takes centre stage on the back of the garment as an enlarged graphic coupled with a formative text print on the front including the Ape’s unique 1/1 number, complimenting the t-shirt base colour.
HYPE. are also offering CryptoPay currency to checkout with the collection via justhype.com
The collection launches exclusively via justhype.com and selected retailers worldwide on the 6th July 2023. Find out more information about the collaboration at justhype.com and follow the conversation at #HYPEXAOA on all major social media platforms.
A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted or subdivided, that is recorded in a block chain, and that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFT’s to be sold and traded.
About HYPE.:
Originally founded in 2011, HYPE. has become an internationally recognised brand, has launched iconic global brand collaborations, become leaders in social media, sold millions of backpacks year on year, developed their own licences business and opened European distribution centres to expand their international reach. This recognition perfectly illustrates the magnitude of HYPE. growth through the years.
HYPE. has established itself as a respected household brand servicing over 500,000 active customers and delivering to more than 100 countries worldwide together with supplying some of the most influential and respected retailers across the world.
With a strong celebrity and high-profile personnel following across the globe including Jay-Z, 50 Cent, Winnie Harlow, Tom Hardy, Cara Delevingne and Maya Jama to name a few.
HYPE. are always working towards improving the conditions of the planet where possible. So far over 180,000 trees have been planted as part of their climate positive change campaign and with every order will continue to plant a tree and grow the HYPE. Forest.
About Army of Apes:
Army of Apes is a collective of some of the most influential voices in the NFT community. Formed in 2022, the AoA is an ever-growing roster of Bored Ape and Mutant Ape Yacht Club NFT’s who have banded together to.
