UK’s Most Desirable Car for New Drivers is Ford Fiesta, Data Reveals

The Ford Fiesta has been crowned the most popular car model amongst first-time drivers in the UK, with an overall desirability score of 9.54 out of 10.

That’s according to a new index study by Quotezone.co.uk, which considers the number of registrations for each car model in the UK in 2020(1) together with their respective annual UK search volumes amongst new drivers(2).

In first place as the most desirable first-time car is the Ford Fiesta, scoring an overall desirability score of 9.54 out of 10. Receiving top marks across the board, the Ford Fiesta totals an impressive combination of 1,320 average annual searches by first time drivers in the UK and 49,058 registrations in the country in 2020 alone.

Fiat 500 and Renault Clio rank joint second with a desirability score of 7.27 out of 10. Despite receiving 10% fewer online searches by first time drivers than the Fiat 500, the Renault Clio saw 57% more vehicle registrations in the UK than the popular Fiat model – 42,540 registrations in 2020, compared to the Fiat 500’s 24,335 registrations.