Vagabond launches SOMM: the only AI-driven personalised wine subscription service

Today, the pioneering wine bar group, Vagabond, has announced the launch of Vagabond SOMM, a new intelligent wine subscription service. From December, SOMM will leverage its innovative and proprietary AI-driven technology to discern the likes and dislikes of subscribers for a wholly bespoke wine offering, an entirely unique concept and category first.

Once or twice a month, subscribers receive a customised selection of five 100ml taster bottles, allowing them to discover lesser-known grape varieties, emerging wine regions, and upcoming producers, and ultimately learn more about their own wine preferences in the comfort of their own home.

The ‘Discover Weekly’ for great wine, Vagabond SOMM learns each subscriber’s palate, recommending wines from an extensive selection of Vagabond’s ever-changing library. Once these have been enjoyed, subscribers can easily provide feedback to SOMM via an easy-to-use app, allowing the smart technology to make the next box of wines even more tailored and compelling.

Stephen Finch, Founder of Vagabond, commented, “Since 2010, we’ve been introducing our customers to new and exciting wines from around the world. A big part of our success has been empowering customers to explore wine at their own pace thanks to the 100+ wines we have available for customers to pour and sample themselves. SOMM recreates the Vagabond experience for the home. Leveraging the benefits of AI, we can refine our understanding of customers’ preferences even when they’re not in a Vagabond venue, enabling the world’s first truly personalised wine subscription service”.

The UK wine subscription scene is about to get the Vagabond treatment, to the benefit and joy of wine lovers everywhere.

Available to subscribe from £25.00, the Vagabond SOMM app can be downloaded here: https://www.vagabondwines.co.uk/app. Full sized bottles of liked wines can be bought and delivered next day with a simple tap of a button. To discover more about Vagabond here: https://www.vagabondwines.co.uk.