Viiking Ventures Shortlisted for English Asian Business Award

Viiking Ventures, the exclusive UK distributor for Goa Premium Beer, has been named as a leading contender for The English Asian Business Awards 2017.

Unlike other ‘Indian’ lagers, the gluten-free craft pilsner beer is a genuine import – not brewed in the UK under licence by a multi national conglomerate.

Thousands of nominations were cast for the sixth annual English Asian Business Awards. Based on public vote, the awards highlight the value of English Asian businesses. The awards seek to reward the entrepreneurial spirit and business acumen embodied by the English Asian community in the country.

Vikking Ventures will compete in the Marketed Business of the Year along with Kahn Design (automotive fashion design); Nudge Factory (PR); Awakening Worldwide (music publishing); Groundshaker (discotheques); Pepe’s Piri Piri (restaurant franchise); Creams Café (gelato); dsgnuk (web design); and Honeymoon Dreams (travel agent).

The black tie event will be held at the Mercure Hotel in Manchester on Monday 31st July.

“This accolade vindicates our decision to focus our marketing activities in supporting our resellers, typically independent restaurants, bars and local retailers,” said Viiking Ventures’ MD Ben Parmar, adding “Typically, these businesses often have limited market budgets or know-how and tend to be slow to adopt social media initiatives.

“We support restaurants’ special events, charity fund raisers, gourmet dinners and the introduction of gluten free menus, with PR, social media support, point of sale materials, merchandising, competitions, waiter incentives and a unique Brand Ambassador scheme.

“Helping restaurateurs to increase an achievable 15 percent rise in sales, doubles their net profit, as some many of their costs are fixed,” said Parmar.