Vision Express has earned acclaim at this year’s CIM Marketing Excellence Awards
Vision Express has earned acclaim at this year’s CIM Marketing Excellence Awards in recognition of an initiative to tackle sight-stealing condition glaucoma using its Vision Van.
Hosted by comedian Katherine Ryan at Grosvenor House Hotel in London on Thursday 12 April, Vision Express beat off stiff competition from industry giants such as Natwest, to take home the top accolade in the Best Corporate Social Responsibility category.
Touring the country for World Glaucoma Week 2017 in its mobile eye testing vehicle, the national optical retailer teamed up with charity partner the International Glaucoma Association (IGA) to put the spotlight on glaucoma as the ‘silent thief of sight’, which is the biggest cause of preventable sight loss in the UK.
In the week following the Vision Van tour, Vision Express recorded a record number of online bookings, demonstrating a real need for the initiative.
The tour has also earned finalist positions for Vision Express in the Third Sector Business Charity Awards and the Better Society Awards, with the results due to be announced in awards ceremonies on 23rd and 24th May respectively.
