What the bog?! Toilet seen up to 100ft in the air above The River Thames

Today, an exc-loo-sive experience like no other has been unveiled by Domestos, the nation’s most-loved toilet cleaner. Suspended 100ft (up to ten storeys) above The River Thames is The Loo with a View, celebrating the brand’s innovative new product Domestos Power Foam – cleaning even the hardest to reach places thanks to its 360o Power Foam technology.

Taking Domestos’ promise of ‘killing germs in hard-to-reach places’ stratospheric, The Loo with a View is an experience like no other. Offering Londoners an elevated bog experience in quite literally one of the hardest to reach places in the capital, all whilst taking in 360o views of the iconic London skyline.

The experience, which is open to consumers for just one more day on Thursday 30th March, will take Londoners up to ten storeys high, for a whistle stop tour of River Thames, while taking in a history of the bog as they ascend to the skies. Once in position, they can spend a penny in the fully functioning loo, if they dare – and take in breath-taking views of the Gherkin, O2 Arena, Walkie Talkie and more.

The five-minute lift provides plenty of time to experience London’s latest attraction and memorialise the once-in-a-lifetime ‘lift’ on social media via a dedicated Instagram AR filter designed to impress followers, far and wide.

With little to no recent advancements within the toilet cleaning category, Domestos’ latest innovation is on a mission to lift the lid on outdated toilet cleaning routines – turning a trip to the loo from bog-standard into the unmissable attraction of the year.

Claire Racklyeft, Domestos Home and Hygiene Category Lead UKI, said:
“The Loo with a View attraction is as disruptive to the London skyline as the new Domestos Power Foam is to your household cleaning routine. We wanted to celebrate the product’s global launch with a world first like no other, showing how our latest innovation will elevate the toilet cleaning experience to new heights.

“The Loo with a View showcases how Domestos Power Foam can kill germs* in those hard-to-reach places by putting a toilet (and our consumers) in one of the hardest to reach places in London – up to 100ft over London’s iconic Thames.”

Brought to life through a partnership with sky events extraordinaire, London in the Sky, they said: “When we heard Domestos wanted to raise a toilet 100ft in the air to launch its new product, we knew we were the people for the job! The number one question we get asked at our events is ‘but how do you use the loo!?’ So, this was a fun way to address that question with the launch of Domestos’ 360 ̊ Power Foam. We hope that consumers have as much fun as we have had when they experience The Loo with a View for themselves.”

The Loo with a View will be open to those brave consumers daring enough to take their stage fright to new heights, on 30th March at Trinity Buoy Wharf – limited tickets remain. To secure your FREE ticket to the world-first experience in London, visit the Eventbrite link here: