WW (formerly Weight Watchers) launches new menu on Uber Eats

WW has launched a new ‘fakeaway’ menu on Uber Eats to help all those struggling with their healthy eating resolutions.

The new menu, which boasts several delicious ZeroPoint options, comes as 91% of Brits admit they’ve already treated themselves to unhealthy food or drink this year despite 81% claiming they want to eat healthily in 2021.

In fact, it took less than five days on average for people to waver with their New Year’s resolutions, while 17% have treated themselves every day of 2021 so far. Some 34% claimed lockdown made it tricky to stick to their goals, and 31% said the depressing news about the coronavirus made them feel less stringent about their resolutions.

Perhaps unsurprisingly, those surveyed said it took them 11 days to form a good habit, but just 7 days to form a bad one, showing how difficult it can be.

The WW menu is geared towards getting people on their wellbeing journey back on track with takeaway-style dishes that come at a fraction of the calorific cost, in a bid to help Brits achieve their 2021 ambitions.

Among the options available on the menu are sumptuous chicken Tandoori skewers and a vegan mushroom and spinach curry – both of which are ZeroPoint to those following the blue and purple WW plans – as well as a flavoursome curry, hearty burgers and ‘fish and chips’ for those with more SmartPoints® to spare.

It comes at just the right time: almost one third of Brits (30%) feel their eating habits have become worse in the pandemic, two fifths (39%) are eating more comfort food than they usually do, and 13% even claim Zoom calls with family and friends – whether that meant wine or cheese tastings or virtual parties – have contributed to them losing their healthy eating resolve.

The WW menu on Uber Eats was designed to help those who have fallen off the healthy eating bandwagon, as well as giving those still sticking to their resolutions a chance to treat themselves to a delicious ‘fakeaway’ meal this weekend.