Young founders launch innovative solution to tackle the epidemic of loneliness being experienced by young people and students

In the heart of lockdown London, burdened by financial constraints and ensnared by screens, Tora didn’t just come to life as a project; it emerged as a lifeline—an escape from digital isolation and into the realm of genuine human connections.

Tora, the innovative wellbeing app, is gearing up for its October launch, with a mission to tackle the ever-pressing issue of loneliness, particularly among students. Tora’s vision is to transform urban experiences, turning the city into a playground for mental and physical well-being.

Tora’s co-founder Noah says, “Moving to London as a student to study was a lonely experience for me, from getting on the tube, to trying to make new friends, people seemed disconnected, and I started to feel like an outsider.

In the midst of pursuing experimental theatre studies, in 2020 the lockdown catalysed innovation for Noah. His daily walks became a lifeline, inspiring him to harness digital technology for outdoor exploration, rather than mere distraction.

Co-founder Indi says “Having moved to London mid-pandemic, I too grappled with isolation. But it wasn’t just us; now a staggering 95% of students feel the same way. This realisation was the birth of Tora”

Since then, Tora has been backed by industry leaders Virgin, secured investments, and partnered with UCL University for a freshers’ launch. Tora pairs users for dynamic urban adventures, turning the city into a real-life choose-your-own adventure game.

In a recent article by Virgin it is described as “a new outdoor social networking platform of the future, using theatre and game-based tactics to re-engage people with their surroundings and alleviate loneliness”

“Tora” also translates to “Now” in Greek, reflecting its aim to reconnect young people to the present moment.

Indi adds: “In a world where 78% of us yearn for immersive experiences, we are often shackled by the constraints of cost and indoor settings. Tora dismantles these barriers, offering immersive outdoor adventures.”

For more information on joining the Tora revolution, please visit https://www.the-tora-collective.com/