Zubrowka Unleashes Its Wild Side Across the UKI

Paragon, a leading UK-based company specialising in unique and unusual premium drinks brands, has launched Zubrowka’s first six figure campaign and its first OOH in 15 years.

The Manchester-based firm is the country-wide distributor of the Polish company’s spirits and the colourful campaign brings Zubrowka’s adventurous spirit to life with dynamic energy.

The bold visuals of the Explore the Wild Side campaign aim to appeal to the next generation of vodka drinkers, combining Zubrowka’s longstanding heritage with a fresh, modern edge.

By combining its rich connection to the untamed Białowieża Forest and the iconic European bison, the campaign bridges wild origins with innovation.
The depiction of liquid flowing unnaturally from the bottle nods to the mystique of Żubrówka’s origins and its aim is to appeal to urban adventurers who “value authenticity and creativity”.

For four weeks, billboards and interactive displays in key urban locations across Manchester, Liverpool and London will feature the new exotic flavours in stunning, attention-grabbing designs.

Screen Piccadilly in Manchester and Liverpool Media Wall on Lime Street, showcase the cool campaign to millions of commuters, while bus wraps and urban fly posting are some of the key tactics used in Zubrowka’s new campaign after more than a decade.

Chris Jones, Managing Director of Paragon, said: “We’re incredibly excited to see Zubrowka return to the streets of three major cities with this campaign.
“It’s a fantastic way to bring the brand’s bold personality and new product innovations to life in the public eye.

“This campaign captures the essence of Zubrowka’s adventurous spirit, and we believe it will resonate with both new consumers and loyal fans across two of the UK’s most vibrant cities.”

Known worldwide for its popular Bison Grass vodka, Zubrowka has also expanded its range with two new flavours: Mango & Passionfruit and Raspberry.

Alongside the new flavours, Zubrowka has also unveiled a Limited Edition one litre bottle of its classic Bison Grass vodka, available exclusively at Asda stores.

For the holiday season, festive shoppers will also find a special edition ‘Woolly Jumper’ bottle of Bison Grass vodka at Sainsbury’s and Waitrose.