50 Independents for last-minute Christmas shopping in London

Waste and overconsumption is rife during the festive period, with Brits throwing away £26m of waste every year 1. However this Christmas, many are taking steps to celebrate a little more consciously. A brand new study of over 2,000 UK shoppers reveals two thirds (67%) are considering shopping sustainably this Christmas and over half (59%) think supporting independent retailers is an important consideration when buying gifts this year.

Need some inspiration for where to shop? The leading printing company, ICON Printing has curated the ultimate conscious Christmas guide to London shopping. The carefully crafted shopping map features 50 destinations including independent retailers and businesses with strong environmentally friendly and socially sustainable credentials. Whether you are looking for some unique homeware, homemade dog treats or even plant-based beauty products- whoever you are shopping for, you can be sure to find a gift from one of these stores.

Alex Econs, founder of the t-shirt printing company, ICON Printing says: “Christmas shopping presents an invaluable opportunity to support independent businesses and is one of ways we can work towards a more socially just and environmentally sustainable future. We hope our conscious Christmas shopping map will help people get out there and shop at some of the best sustainable shops that London has to offer.

“At ICON Printing, we work with a number of independent businesses and we think it is incredibly important to encourage people to support them, they are an essential and integral part of our highstreets. Sustainability is at the forefront of consumers’ minds and this is forcing businesses to respond, almost half (43%) of orders we have printed in the past month have been for designs printed on responsibly sourced and ethical garments.”

ICON Printing offers fast-turnaround printing on a range of eco-friendly garments, counting numerous independent clients amongst their customers. Head to their website to find out more or to get a quote for your business merch in 2 minutes online.