Scarlett Moffatt launches Go Ahead’s National Snaccident Hotline to help the nation go easy on themselves

Working from home is causing a surge in ‘snaccidents’, derailing the January diet plans of up 90% of Brits, according to a study from Go Ahead.

Almost half of Brits (47%) said they’re snacking more at home than they did in the office, with boredom (47%) the most common reason for doing so. The study also found that 90% of healthy eating resolutions are expected to have been broken by the last week of January.

To keep the nation motivated as lockdown continues, Go Ahead has teamed up with TV personality, Scarlett Moffatt, to launch the National Snaccident Hotline, providing uplifting messages on how to bounce back from a ‘non-fault snaccident’. The free phone line will be open all week to help those who’ve fallen off the wagon, encouraging the nation in 2021 to go easy on themselves by making better snacking choices with Go Ahead’s new, 97 calorie Fruity Cake Bites.

Healthy low calorie snacking experts Go Ahead found that the average Brit takes just 7.5 minutes from craving to giving in to a snack. Forty-seven per cent of Brits said they reach for treats due to boredom and 41 per cent when they crave something sweet. Almost a third (31 per cent) are most tempted when having a cup of tea, and 27 per cent said they snack due to stress. On top of this, over a third (38 per cent) of Brits confess to having a dedicated snack cupboard at home.

A study of 2,000 adults commissioned by Go Ahead, found more than 38 million Brits admitted they have been tempted when it comes to snacks, with almost two fifths (79 per cent) saying they have said ‘yes’ when offered an unhealthy snack, despite their urge to decline.

The average Brit reaches for nibbles four times a day – with crisps and chocolate offering the most temptation. Almost four in 10 (39 per cent) simply can’t say ‘no’ to an edible treat, with the most snaccidents likely to happen at 3pm and almost one fifth (19 per cent) more likely to reach for an unhealthy snack on a weekday than the weekend. Snacking also continues into the night, with 6 per cent admitting to still be nibbling after 10pm.

Abbie Pollington, Brand Manager, Go Ahead UK&I, said: “We understand that everyone needs an afternoon pick me up – more than ever after a year of working or studying from home for many – and struggle to find a treat that hits the balance of tasty and satisfying without being high in calories. With Go Ahead Fruity Cake Bites you can have all this at only 97 calories, to avoid having a bigger snaccident!”

Scarlett Moffatt said: “We all know Snaccidents happen from time to time. I know they’ve snuck up on me when I least expect it! So the first thing I’d like people to do is go easy on themselves and if you do feel that sneaky snack craving creeping up on you, reach for a Go Ahead Fruity Cake Bite. They’re absolutely delicious little cakey bites of goodness – the perfect afternoon pick-me-up!!”

The study, carried out via OnePoll, also found that 44 per cent find healthy eating ‘boring’, with the most unexciting snacks revealed as celery (45 per cent) – universally disliked by both men and women – carrot sticks and rice cakes. A further 42 per cent even admitted to having had a meal as a ‘snack’, including pizza (47 per cent), a sandwich (41 per cent) and cereal (39 per cent).

Available in two fabulously fruity flavours, berry nice Raspberry and Strawberry – strawberry flavoured sponge cake bites with a juicy berry flavoured filling, or zesty Orange and Lemon – orange and lemon flavoured sponge cake bites with a zesty orange and lemon flavoured filling, Go Ahead’s new Fruity Cake Bites are the deliciously poppable cake snack that are only 97 calories per pack and available to purchase from Asda, Morrisons and Sainsburys (RRP £2.39 for 5 pack multipack ).

For a motivational message on how to go easy on yourself from Scarlett Moffatt, please contact Go Ahead’s Snaccident Hotline on 0808 196 5036 from Monday 25th January until Friday 29th January.