33% of Brits admit they would love to simplify their busy mornings

Over the past year, our morning routines have changed, so it’s no wonder that 39% of Brits* say they’ve been enjoying more time before starting their working day. But, as the nation gears up to the clocks going forward this weekend, Amazon’s Alexa is on hand to help Brits’ morning routines run smoothly.

With the average Brit having to complete 10 different tasks before work, our mornings are jam-packed –and that’s without the morning commute to navigate. This leads to multi-tasking, with over one in five (21%) of Brits eating breakfast and listening to the news at the same time.

The research also revealed that a third (33%) of Brits would love to simplify their busy mornings with a machine to help prepare breakfast, whilst 28% would want to automate their morning cup of tea or coffee.

Luckily, Alexa is on hand to help simplify morning routines and save time, with a simple voice command able to trigger up to 99 actions in a Routine – from turning on your bedroom lights to boiling the kettle. To bring to life the magic of Alexa Routines, Amazon has created a Rube Goldberg-inspired machine. This chain reaction-type contraption is designed to perform tasks in an overly complicated way.

The machine – made from household items – navigates four specific moments during a typical morning routine including turning on the bedroom lights, playing the radio, turning on the coffee machine and tuning into a workout on Fire TV. The contraption was made up of 543 parts (including 80 dominoes) of which 327 were moving parts. Alongside the machine working its way through the house, Alexa completes four typical morning tasks – turning on the lights, tuning into the radio, turning on the coffee machine and turning on the TV and opening a fitness app using a Fire TV Cube. The full video can be viewed here.

“Alexa is on hand to help busy households run more smoothly. We hope that customers enjoy creating bespoke Routines to help them save time by setting alarms, reminders and switching on the lights with one simple voice request.” said Eric King, Director of Alexa Europe.

“When the clocks go forward, we lose not only a precious hour of sleep, but also time to get ready for the day,” said Dennis Stansbury, Alexa UK & Ireland Country Manager. “The Alexa Morning Routine Machine shows how a complicated set of actions can be simplified with Alexa. We hope it brings some joy, as well as more time, to customers.”
When our working day mornings return to their regular routine, 30% of Brits say they will miss having more time and the key things they’ll skip are listening to the news (27%), eating breakfast (24%) and exercising (21%). Alexa is on hand to help, with the ability to listen to the news headlines by asking “Alexa, what’s the news.”