The Face ID guarantee: cosmetic clinics address patient demand for subtlety

The past decade has seen a shift in what patients are seeking with cosmetic treatments, as we have started to wave goodbye to obvious surgeries. Research from Uvence cosmetics – an innovative cosmetic treatment that uses one’s own cells to rejuvenate the skin – shows that 55% of Brits think the best surgeries are the ones you cannot see. Testament to this are the actions of one aesthetic clinic, Mallucci London, who have introduced a ‘Face ID Guarantee’ on a number of their treatments – a promise to patients that they will only see subtle results after their appointment, as opposed to overly dramatic changes that would cause glitches with facial recognition technology on devices.

The demand for cosmetic treatments has skyrocketed during the pandemic, with research from Uvence showing that over 3 million Brits are considering a procedure in 2021. However, despite this increase in potential patients, there we are more mindful than ever of taking surgeries too far. New research from Uvence reveals that 75% of Brits think cosmetic surgery in the public eye has been taken too far, and would rather have a more natural look with their treatments.

Uvence’s launch has revolutionised the UK’s cosmetic treatment industry as it focuses on enhancing our natural properties with our own adipose tissue. Uvence enriches and replaces our existing cells, as opposed to utilising external agents to build volume and mass. The primary focus is to improve skin quality – an element that 38% of the nation say is the main reason they use a filter.

Key statistics:

75% (22,282,000) think cosmetic surgery in the public eye has been taken too far, and would rather have a more natural look with their treatments

55% of Brits think that the best cosmetic surgeries/treatments are the ones that you cannot immediately see

23% of Brits favour the ability to get cosmetic treatments done alongside the rest of their beauty regime

38% (7,397,000) say that the reason they use filters so much is to improve their skin texture

19% (4,965,000) say that line reduction is the number one treatment they would want to rectify post lockdown, as long as it is not obvious

17% (4,377,000) say that treatments for their eyes are the first treatment they want post lockdown, as long as it is not obvious

12% (2,975,000) say that fillers (eg.Lip/cheek fillers) are their go-to treatment post lockdown, as long as it is not obvious

Leading cosmetic surgeon and CMO of Uvence, Dr. Olivier Amar, discusses how preferences with treatments have changed:

“The cosmetics industry has evolved massively over the past decade. Patients have been able to recognise this when it comes to changing beauty trends, and the diversity of treatments now available in the market. However, one of the most common themes I have noticed amongst patients is the desire for subtle yet effective cosmetic procedures, especially when it comes to skin treatments.

Lots of people are now opting for more natural and subtle tweakments rather than more dramatic surgeries, especially as a result of lockdown. Uvence is an example of a subtle yet effective cosmetic treatment, which offers a natural alternative to synthetic filler treatments. Uvence utilises the regenerative potential of one’s own purified cells for skin rejuvenation, improving the overall texture of skin.

There are an increasing number of patients seeking treatment, especially after the difficulties we have endured through the pandemic. If you are considering treatment, my advice would be to not to rush into anything, and wait for a sufficient amount of time to weigh-up whether treatment is the best option for you. If you are still considering treatment, discussing this with a trusted professional is both helpful and important.”