Wear It Like Beckham – Sales of Ecru Knits and Monochrome Jumpers rise by up to 200% following the launch of recent Beckham documentary

Since first becoming a fashion icon over two decades ago, David Beckham has remained a prime example for men to prioritise self-care. Whether it’s a regular haircut, a visit to the nail salon, sporting a signature scent, or staying updated with fashion trends, Beckham has redefined the modern man’s ideal.

The release of new TV documentary “Beckham” has once again pushed the legendary footballer back into the media spotlight, and his classy style continues to inspire men across the UK. Since its Netflix launch, online menswear retailer Jacamo.co.uk has seen sales of its Ecru Knitted Zip Up and Ecru Knitted Crew Neck rise by 60% and 200% respectively following several similar looks showcased throughout the documentary*.

Beckham’s monochrome style has also seen a surge in demand for black and grey jumpers, with Jacamo seeing sales of its Black Knitted Crew Neck Jumper rise by 11%, whilst its Grey Cable Knit Crew Neck rose by 150%.

Rachel Hawkins, Head of Marketing at Jacamo, comments “Beckham’s style has certainly not disappeared over the last twenty years, and fans have once again been inspired by the fashion icon’s outfit choices seen throughout the new documentary, with sales of our Ecru Knits and Monochrome Jumpers rapidly rising since its launch.”

During the mini-series, he offers insight into crucial moments in his career and personal life, some of which focuses on his meticulous approach to selecting and wearing outfits for the entire week ahead.

From cosy knitwear to basic staples, Jacamo.co.uk has all the fashion essentials you need to wear it like Beckham, a selection of which can be found below.