6.7 million Brits admit to going days without drinking water

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Amid increasingly higher temperatures, a new nationwide study has lifted the lid on the UK’s hydration habits, revealing that a staggering 6.7 million Brits barely drink any water at all.

Just 17% are drinking the NHS recommended amount of eight glasses of water a day as just shy of two-thirds (62%) confessed they only have a rough idea of how much fluid they actually require.

The study of 2,000 adults and 1,000 teenagers commissioned by Más+ by Messi lifted the lid on Brits’ drinking habits, with the nation drinking as little as three glasses a day and just over one in 10 (14%) respondents admitting to going a few days without drinking any water at all.

Millions of Brits consider drinking tea (40%) as their main source of hydration, with 30% opting for coffee and 17% for fizzy drinks as nearly a tenth of all adults polled (9%) don’t like the taste of plain water, while 43% branded it boring.

Nearly a third of adults believe tea, coffee and sugary drinks are as effective as water when it comes to hydration.

Boomers are twice as likely as Gen Z to turn to tea for their hydration needs (56% vs. 23%) and women are more likely than men to fail to drink enough water, with 36% of women reporting this compared to 27% of men.

It also emerged 10% of the parents polled don’t think their children drink enough each day, while the study, which also polled 1,000 teenagers, found 15% of them drink plain water only a few times a week at most.

Of the 13–17-year-olds polled, 34% prefer other drinks to water, and a quarter (26%) ‘forget’ to drink it.

A surprising 12% said they actively monitor their water intake, with 60% not bothering to keep tabs at all – with the remainder trying to keep mental notes on how much they’ve had despite 17% of respondents often suffering symptoms they believe are due to dehydration, such as headaches or fatigue.

The issues are often passed down to children, as 54% of the parents polled struggle to get their kids to drink plain water on a regular basis leaving 41% of feeling worried, with three quarters having to ‘force’ their children to stay hydrated.

Leo Messi, co-founder of Más+ by Messi said, “As an athlete, I know the importance of hydration for peak performance. Más+ by Messi is designed to help people not just stay hydrated but also feel their best. With electrolytes and natural ingredients, it’s a great way to support a healthy and active lifestyle for everyone in the UK.

Más+ by Messi is promoting positive hydration with only 10 calories and 1g of cane sugar per 500ml bottle. Más+ by Messi offers quality natural ingredients without compromising on flavour or taste to provide the perfect way to hydrate like a champion.

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