FREE football camps return to Scotland this summer

After delivering over 80,000 camp days during last year’s summer holidays, Kellogg’s Football Camps are returning for a third consecutive year. Delivered in partnership with the English Football League (EFL), Manchester City, Celtic FC and Rangers FC, over 39,000 free spots are on offer, giving families across the UK extra support during the busiest and most expensive weeks of the school break.

The camps return as new research from the cereal giant highlights just how challenging the school holidays have become for families. Half of parents (50%) say they are stressed at the thought of balancing work and childcare during the summer break, as 41% struggle to keep children entertained. Almost a fifth (17%) admit they’ve even resorted to taking sick leave due to limited childcare options.*

Parents say the summer holiday turns them into multi-tasking superheroes, taking on an average of four different roles to keep their children occupied – with 49% acting as ‘entertainers’, alongside roles such as ‘chef’ (42%), ‘referee’ between siblings (24%) and even ‘sports coach’ (18%). This comes as children say “I’m bored” an average of 14 times a week during the summer break, adding to the pressure on parents to constantly find ways to keep them engaged.*

Almost all parents (94%) say it’s important their child stays active during the summer holidays, with football cited as helping to improve children’s teamwork skills (63%) and confidence (59%). Yet there’s a clear gap between intention and reality, as 47% of parents say their children are less physically active during the holidays, and 68% say they spend more time on screens.*

Kellogg’s Football Camps offer a solution, giving children the chance to get active, make friends, step away from screens and learn new skills in sessions led by FA-qualified coaches. This is all while providing parents with a little extra support during the busiest weeks of the summer. With over 39,000 free spots up for grabs nationwide, parents simply need to buy a box of Kellogg’s cereal and use the on-pack QR code to sign up at www.kelloggsfc.com.

In addition, Kellogg’s research also highlights the financial strain facing families, with 34% of parents saying the cost of activities is one of their biggest challenges*, reinforcing the need for more accessible options during the summer.

The camps will return from 27th June for girls and boys aged 5-15. Taking place across 73 clubs across the UK, spanning everywhere from Doncaster and Swansea to London and Glasgow. Last year alone, over 16,000 hours of coaching was delivered – the equivalent of more than 650 full days of football.

With a huge summer of football on the horizon, the camps also arrive at a time when interest in the sport is set to surge. 54% of parents say major sporting events such as the World Cup inspire their children to get involved in sport* – something Kellogg’s aims to turn into real opportunities for kids to get active, build confidence and develop a lifelong love of the game through its Football Camps.

Dean O’Brien UK General Manager, Kellogg’s said: “We’re proud to bring Kellogg’s Football Camps back for a third year, helping parents during the school holidays and giving children the chance to stay active. By offering free places, we’re removing cost as a barrier at a time when money is tight for many families. Working closely with club charities across the country helps us make the camps accessible, inclusive and able to deliver real impact.”
EFL Director of Community, Debbie Cook, said: “Supporting communities is fundamental to the EFL’s purpose. Our Clubs are deeply rooted in their towns and cities, serving as trusted local institutions that bring people together and create opportunities far beyond the pitch.

“Our partnership with Kellogg’s helps us extend that impact even further, once again giving thousands of young people the chance to stay active and grow in confidence. These camps don’t just keep children entertained – they bring communities together, offer vital support to families during the busy school holidays, and showcase the important role Clubs play.”

For a free place, parents can sign up by purchasing a participating Kellogg’s cereal box and scanning the on-pack QR code or visiting www.kelloggsfc.com.