Reprimo launches women’s activewear collection designed for every part of your day

Reprimo Womens launches with a 44 piece debut activewear collection, bringing performance, style and everyday versatility together in one considered wardrobe.

The [Manchester-based] sportswear brand has built its initial collection around a belief that women shouldn’t have to choose between performance and style, and that their clothing should transition with them throughout the day.

The collection includes 28 pieces of clothing and 16 accessories, from jackets, leggings, to headbands, socks and caps, designed to move seamlessly between training, travel, recovery and everyday life.

The collection is designed in a modular way so pieces can be layered, styled and adapted throughout the day depending on different activities. Its pieces are split between Haven, Contour, Veil, Nelo and Sora franchises which each have their own attributes to enhance the wearer’s day and are designed for superior comfort and performance.

The Always Aligned ethos has led the brand to create a womenswear collection that blends performance, aesthetics, comfort, confidence, sport and fashion using state-of-the-art fabrics and design.

Tom Jones, founder of Reprimo Womens, said: “We believe our days don’t always look the same, and our activewear shouldn’t either. We’ve set out to create a collection that works just as well for movement as it does for every activity in between. We have blended comfort, support and style in each piece to create a wardrobe that can move fluidly between different forms of movement and life.

“The Always Aligned ethos is about bringing the different parts of a woman’s life closer together and supporting them with one refined wardrobe.”

Among the collection’s hero pieces is the Haven Leggings, featuring a high-rise supportive waistband, four-way stretch and a sculpted silhouette, designed for performance during pilates but also style in everyday life and recovery.

The Contour Asymmetric Jacket combines an asymmetric silhouette and adjustable detailing with a minimal finish. It is part of the modular system that can be worn during training or for everyday style.

The Veil Lite Jacket combines lightweight performance with a refined technical aesthetic, and includes UPF50 and breathable fabric with reflective detailing.

The collection is available in Agave, Black, Blue Mist, Dove and White, with sizes ranging from XS to XXL. Clothing is priced from £28 to £110, while accessories range from £6 to £26.

The launch marks the beginning of Reprimo’s wider vision for womenswear, and a brand built around movement, wellness, fashion and community, with plans to create meaningful opportunities for women to connect through shared experiences and movement.