All I want for Christmas is my Instagram account back! Spoof Christmas card campaign to spotlight the silent epidemic of social media scams

A tongue-in-cheek Christmas card campaign designed to shine a light on a very un-festive reality: the growing number of people locked out of their social media accounts after falling victim to scams has launched.

The limited-edition card, with the message “All I want for Christmas is my Instagram account back”, is intentionally playful in tone but serious in purpose. It forms part of the wider #IgnoredByInsta campaign, which aims to raise awareness of online fraud, platform accountability and the emotional toll experienced by scam victims who often struggle to get help once their accounts are compromised.

Available “at all good retailers and bookshops now” (in true spoof style), the card is not intended for commercial sale. Instead, it’s – designed to travel across social feeds, inboxes and media coverage – sparking conversation about how widespread social media fraud has become, particularly during the festive season when scams spike.

The campaign highlights a growing issue affecting individuals, small businesses and creators alike, many of whom rely on social platforms for income and community. By using humour, design and seasonal relevance, Lagom Design and Meta aim to cut through awareness fatigue and encourage more open discussion around fraud prevention, recovery pathways and support for victims.

The wider #IgnoredByInsta campaign launched last month to highlight the rising number of scams, identity theft, and emotional harm caused by Instagram’s lack of human support, was blocked by outdoor advertisers despite sites being selected and costs discussed. The reason? Fear of upsetting Meta.

Jonny Stanton, the scam victim behind the campaign commented:
“Scams can feel isolating, embarrassing and overwhelming – especially when you’re met with silence afterwards. This campaign uses humour to acknowledge that shared frustration and to remind people they’re not alone. Merry Christmas Meta.”

The initiative launches in the run-up to Christmas, a peak period for online fraud, and calls on platforms, policymakers and the public to take the issue seriously – even if the message arrives wrapped in gold foil.

For more information and to support the campaign, visit www.change.org/ignoredbyinsta and join the conversation using #IgnoredByInsta.