Amazon To Host Immersive Prime in a Box Experience to Launch Biggest Prime Day Yet
A unique, immersive Prime in a Box experience is popping up on Tuesday 8 July to celebrate the start of Prime Day – Amazon’s longest ever Prime Day event, offering Prime members 96-hours of savings from Tuesday 8 July until Friday 11 July.
Prime in a Box is a one-day showcase that will allow visitors to experience the very best of Prime, with different zones revealing a range of Prime benefits – from endless entertainment with Prime Video, Amazon Music, Reading, and Prime Gaming, to the chance to win and pick up everyday essentials. Prime in a Box will also feature live music performances from singer, songwriter, and social media personality, Sam Ryder, and give visitors the chance to play football with Lioness legend, Jill Scott.
The experience opens at 10:30am on Tuesday 8 July on London’s Southbank and is free to attend. The full line-up includes:
An Amazon Music stage featuring live performances from Sam Ryder
A Prime Gaming arcade where visitors are invited to step into an interactive gaming zone to test their speedy racing skills
An immersive Amazon Beauty spa showcasing the best Prime Day deals, from skincare to hair styling
A Prime Video show time zone featuring a mini cinema playing original Prime Video content
An Amazon Fresh grab & go claw machine challenges guests to play and win fresh, plush toys
A Reading with Prime nook that invites visitors to step inside the pages of popular books
An interactive (What’s the Story) Morning Glory? album cover that reveals exclusive Oasis merchandise to celebrate the Amazon Music Oasis fan store
A UEFA Shootout where guests can score goals to win prizes with legendary former Lioness, Jill Scott
A Popular Prime Picks zone that gives visitors the chance to win by guessing some of this year’s top Prime Day deals
Amazon’s biggest Prime Day event yet offers Prime members double the time to shop hundreds of thousands of deals. There are savings to be made across all categories, with discounts across top brands like Bose, De’ Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.
New for this year, Amazon introduces Today’s Big Deals, featuring daily themes curated exclusively for Prime members including limited-time ‘New Deal Drop’ deals launching at midnight every day throughout the shopping event.
Customers can become a Prime member or start a free trial at amazon.co.uk/primeday to take part in this summer’s shopping event and enjoy fast, free delivery along with all the money-saving benefits Prime has to offer. Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories and more.
