ASOS & Levi’s® Present Fit The Beat in Support of Youth Music
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Celebrating Levi’s® newest drop, designed to set the tone for the season ahead.
ASOS and Levi’s® are teaming up to present Fit The Beat – a one-night celebration of music, fashion, and community, spotlighting the launch of Levi’s® latest new-season collection alongside UK headliner performances, next-generation musical talent, and London’s creative scene.
Taking over Kachette in Shoreditch, the night comes alive with a listening-bar-inspired setup, live headline performances, a stacked DJ line-up, and a selection of the UK’s most exciting emerging artists, in collaboration with Youth Music.
The collection introduces Levi’s® newest denim fits for women, including the Middy Loose Boot, Loose Boot, and Easy Dad jeans — relaxed silhouettes designed to define the new season. For men, the line-up features the 501® Loose, 501® Relaxed, Baggy Barrel, and Extra Baggy jeans.
Guests will enjoy exclusive access to preview the new Levi’s® collection, opportunities to win pieces from the range, on-site personalisation to customise their denim, giveaways, great music, and a crowd of in-the-know creatives.
The night proudly supports Youth Music, a UK charity that nurtures grassroots talent and helps young creatives develop the skills and opportunities needed to shape the future of sound.