North London-based award-winning popcorn makers, Joe & Seph’s (www.joeandsephs.co.uk) has launched a brand new vegan range with all the indulgent, caramel goodness of their core collection, coming to Ocado in January 2020. Joe & Seph’s popcorn is air-popped (not fried) and then hand–coated in all-natural ingredients in London. Since Joe & Seph’s inception, the team have had an increasing number of requests to create a vegan alternative to their traditional caramel flavours; they’ve worked hard to create an equally delicious vegan range for those consumers that have special dietary requirements and don’t want to compromise on taste.
Three new additions will be joining Joe & Seph’s cult classics, in both sharing pouch and snack pack form: Vegan Salted Caramel, Joe & Seph’s signature flavour is recreated using a moreish vegan caramel, the perfect combination of sweetness and salt; Vegan Toffee Apple & Cinnamon, a vegan take on one of Joe & Seph’s most popular flavours, it’s a devilishly tasty treat, with an enticing cinnamon aroma, reminiscent of the classic autumnal treat; Vegan Coconut & Cacao, an all-new flavour, especially created for their vegan audience, expect an exotic coconut crunch with a delightfully creamy, chocolate-y finish.
Having spent nine years perfecting the recipe, the Vegan Collection joins an ever-evolving range of Joe & Seph’s innovations. As with all their products, the popcorn is handmade using only the finest natural ingredients, with an unerring attention to quality. Since founding Joe & Seph’s back in 2010 with his wife, Jackie, and sons, Adam and Paul, Joseph Sopher has wanted to create a range that is even more indulgent than the popcorn they’ve become celebrated for. Joseph says, “We’ve wanted to create a vegan range that truly echoed our cult-status series of indulgent popcorn flavours since we began. Never wanting to compromise on taste or ingredients, we’ve finally nailed our new vegan caramel, we can’t wait to bring our popcorn to even more households, and bring Joe & Seph’s back to those who’ve recently chosen to go plant-based.”
Whether it’s as a moreish cinema treat, an indulgent end to a dinner party or a tempting snack to go with your round of tea, Joe & Seph’s will be on hand for a satisfying and tasty bite. Find the new Vegan collection at Ocado, John Lewis Food Hall – Oxford Street, The Vegan Supermarket, La Suite West Hotel, Selfridges, IWOOT, QVC and www.joeandsephs.co.uk.