Badiani invites nation to choose next best flavour for 94th birthday

Badiani, the iconic Florentine gelato brand, is turning 94 – and it’s celebrating by putting the future of its flavour menu in the hands of the nation.

From 1st-25th September, gelato lovers across the UK are being challenged to dream up their ultimate Badiani flavour, with the most popular idea transformed into real, authentic Florentine gelato by Badiani’s team of expert gelato makers.

For the first time, fans can submit their own original flavour ideas online, with the winning creation set to make its official debut in Badiani stores on 29th September to mark the brand’s 94th birthday.

The creator behind the winning suggestion will receive an entire 5kg pan of their very own gelato creation – enough to share with friends and family, or to keep a supply of their dream flavour in the freezer at home. Whether it’s an indulgent combination, a nostalgic childhood favourite or a completely unexpected flavour pairing, Badiani is encouraging the nation to get creative!

But there’s more than just the chance to create the next best gelato flavour. Everyone who submits a flavour idea will be invited to unlock Badiani’s interactive birthday game, giving participants a 1-in-10 chance of winning an instant prize. Prizes will include in-store discounts and complimentary Badiani treats, including gelato, coffee and more.

How to create Badiani’s next best flavour:

1. GET CREATIVE: Submit your original idea for a brand-new Badiani gelato flavour online between 1st–25th September:https://badiani1932-birthday94-uk.up.railway.app/

2. UNLOCK THE BIRTHDAY GAME: Enter your email address to access Badiani’s interactive game.

3. PLAY TO WIN: Play for your chance to win an instant prize, with 1 in 10 entries winning.

4. WATCH THE MENU: The winning flavour will be brought to life by Badiani and unveiled in-store on 29th September, ready for the public to discover and enjoy.

With heritage going back almost a century, Badiani has become synonymous with authentic Florentine gelato. Now, as the brand approaches its 94th birthday, it is inviting its customers to become part of that story. With submissions open for just 25 days, the race is on to create a flavour worthy of joining Badiani’s menu.

Don’t miss the chance to put your original flavour on the menu and share your idea now: https://badiani1932-birthday94-uk.up.railway.app/