BIG DROP LAUNCHES ‘BIG SUNDAYS’ CAMPAIGN EMPOWERING BRITS TO MAKE THE MOST OF SUNDAYS

As the country opens up and many more return to work, leading alcohol-free brewer Big Drop is inspiring Brits to make the most of their weekends with Big Sundays.

New research shows a third (33%) of Brits don’t get up in time on Sundays to make the most of the day. What’s more, a quarter of the nation regularly cancel their Sunday plans. Big Drop’s Big Sundays campaign is encouraging the nation to go big every day of the week, say ‘yes’ to life and experience more without the worry of work the next day, all by taking on fun-filled challenges that are worth getting up for.

Challenges span from learning how to kickflip on your skateboard, making a Big Drop slushie for your mates or creating a DIY waterslide in your back garden, all whilst keeping a clear head and not having to worry about a Monday hangover, or worse a hangover that lasts a few days.

Further Big Sundays challenges include learning to skateboard or roller skate in the park, and going for a sunset wild swim.

Big Drop’s research also shows that the UK’s attitudes towards adopting alcohol-free alternatives are changing as a result of the pandemic. Over a quarter of Brits now do more social activities that don’t involve alcohol, and almost a third think it is more socially acceptable not to have an alcoholic drink in a social environment.

Rob Fink, Co-Founder of Big Drop Brewing Co., said of the findings:
“When we started Big Drop, our aim was to create great-tasting alcohol-free beer that would enable people to go big on life and to experience more, and hangover-free. That’s why we’re so excited to launch our Big Sundays campaign.

Big Drop Brewing Co launched in 2016, on a mission to make beers that are big on flavour and personality, but never more than 0.5% ABV. Determined to inject some much-needed positivity into the alcohol-free sector, the brewer’s manifesto is to forget ‘Low and No’, and instead cater to those who love to say ‘Yes’, and who go ‘Big’ on life. The brewer’s Big Sundays campaign is a continuation of this idea – designed to help Brits make the most of their weekends and go ‘big’ everyday of the week.

Those looking to get involved in Big Sundays can use the promo code BIGDROPSUNDAY on the website from Monday-Wednesday, in order to purchase their chosen brews and receive in time for the weekend. With all Big Drop beers included in the campaign – including lagers, stouts, IPAs, sours and more – participants can get adventurous on a Sunday and live their weekend to the full with the award-winning non alcoholic beers.

Big Drop will also be partnering with pioneering grocery delivery app Getir throughout the summer, with dedicated Big Sundays promotions. These will allow participants to get their Big Drop beers within minutes of ordering, allowing them to live big on a Sunday at a click of a button. Elsewhere, Big Drop will be partnering with Vodafone Rewards for the campaign.