BURGER KING® UK DISHES OUT ‘BK© UNWRAPPED 2025’ – LIFTING THE LID ON THE NATION’S ORDERING HABITS
Burger King® UK has today lifted the lid on ‘BK Unwrapped 2025’ – the sizzling sequel to last year’s hit report, serving up the nation’s most craved-for menu items and the ordering trends firing up Britain.
Showing how the signature flame-grilled taste fuelled the nation’s most memorable moments, Burger King® UK reveals how everything from sporting triumphs to summer festivals shaped the nation’s appetite. 2025 was a year of unforgettable milestones – from the women’s football historic European victory to the North London trophy drought ending – each sparking delicious shifts in how the UK satisfied its cravings with Burger King® UK, brought to life in a nationwide OOH campaign celebrating the year’s biggest trends.
This year’s biggest trends include:
· Valentine’s Day 2025 was BK’s busiest Whopper© Wednesday, as Brits turned to flame-grilled satisfaction on the most romantic day in the calendar. Sounds like the perfect date night to us!
· The Chicken Royale© took the headline spot this summer as festival goers enjoyed their post-field recovery, with orders surging by 35%
· Liverpool fans really were THE Chilli, Cheese Champions. They celebrated their trophy this year by ordering way more Chilli Cheese Bites than any other day. What a win!
· In London, the Double Whopper© became the unofficial marathon finisher’s medal, surging as runners sought a well-earned, flame-grilled victory
· The white and blue side of North London went BIG when celebrating. At the Tottenham Hale Burger King© restaurant, Bacon Double Cheese XL sales rocketed (by 77%), as fans enjoyed breaking their trophy drought.
· Burger connoisseurs of Tottenham Hale topped the charts for the most Wagyu burger sales – you’ve got great taste, Tottenham
· What a result England! Who knew extra time led to extra hunger? Fans ate 41% more Bacon BBQ Beef Stackers on the day The Lionesses reached the Women’s Final. Something to do with extra time nerves?
· Truffle Mayo Loaded Fries doubled in sales during Fresher’s Week becoming officially a student staple
· A-Level Results Day (14 August) saw the Share Box hit an all-time high as students celebrated with sides galore
· On New Year’s Day, Brits kicked off 2025 with a squeak – Halloumi Fries order surged as the most popular side, as the nation reached for the ultimate hangover salvation
· The Chicken Royale© was crowned the nation’s official late-night favourite, as the most popular order after 10pm
· And every Sunday in 2025, the 20-piece sides order peaked, cementing its status as the UK’s official cure for the ‘Sunday Scaries’
Location Legends: The Regions That Topped the Charts per Menu Items:
· Swindon – Chicken Royale© capital (outside London) & Memphis BBQ hotspot
· Yeading – The Vegan Royale™ capital of the UK
· Inverness – Bacon & Egg Butty capital
· Reading – Halloumi Fries homeland
· Cumbernauld – Chicken Royale© with Cheese champions
· Bootle – BBQ Double devotees
· Aldershot – Chilli Cheese Bites central
· Guildford – Nuggets HQ
· Liverpool – Hamburger heartland
