CAMPARI SHARES UK-WIDE NEGRONI WEEK PROGRAMME HIGHLIGHTS

Campari, Italy’s iconic red aperitif, and Imbibe Magazine are once again joining forces for the 13th annual Negroni Week. The global event, running from September 22-28, 2025, will bring together bars and restaurants around the world to celebrate the iconic cocktail and support its official charitable partner, Slow Food. Celebrating the power of storytelling through creative mixology with Campari at its heart, Negroni Week 2025 will see more than 1,800 venues in the UK confirmed to participate, bringing Negroni Week to Campari lovers nationwide.

Here’s your guide to the unmissable events and experiences taking place so that you can join the celebrations.

The Negroni Lounges: Your Hubs to Celebrate from the Start of September

Five of London’s top bars will be transformed into official Negroni Lounges, serving as the heart of the celebrations. Each will offer bespoke Negroni menus, live music, and creative workshops. They also form part of a city-wide art trail, where you can collect a limited number of exclusive prints by artist Lena Yokoyama with the purchase of a Negroni.

· Equal Parts (Hackney): Recently named the official UK No.1 bar in London
· Bar Jackie at the Broadwick Hotel (Soho): Experience Negroni Week in one of London’s hottest new hotels.
· Bar Brasso (Nine Elms): Discover chef Robin Gill’s brand-new Milanese-inspired bar concept.
· Nessa (Soho): in partnership with Campari, Nessa is transforming into a dedicated Negroni Lounge, running for an extended period through to October.
· Nightjar (Carnaby): Sip on creative Negroni twists in this iconic speakeasy.

Special Takeovers
In celebration of Negroni Week, The Negroni Bar at The Alchemist is hosting an exclusive takeover with none other than Tommaso Cecca from Camparino in Milan. There will be two brand-new Negroni twists to try, designed by Camparino, plus a Camparino classic available on menu. 

· What: An exclusive limited capacity evening with world-class bartenders and bespoke cocktails. Expect groundbreaking mixology, vibrant Italo disco tunes and unforgettable cocktails in a night where tradition meets flair.
· Where & when: The Negroni Bar, The Alchemist, Monument on Thursday, 18th September at 6:30pm
· Special Offer: A complimentary drink on arrival for all guests who RSVP. 
· How to Book: To RSVP and secure your spot, get in touch at events@thealchemistbars.com

Live DJ Sets from Mind Enterprises (24th-26th September)

Consumers can experience the official soundtrack of Negroni Week with live sets from the rapidly growing artist Mind Enterprises, known for their iconic Italo-disco music, nostalgic style and love of Negronis.

· When and where:
o Tuesday, 23rd September: Broadwick Hotel, Soho
o Wednesday, 24th September: Bar Italia, Soho.
o Thursday, 25th September: Equal Parts, Hackney, recently named No.1 bar in London by TimeOut.
o Friday, 26th September: Bar Brasso, Nine Elms, owned by renowned chef Robin Gill
· How to Book: Look out for timings and ticket links on their Instagram page @mindenterprises

Nationwide Celebrations

The celebration extends far beyond the capital, with over 1,800 partner venues across the UK bringing the spirit of Negroni Week to life. From neighbourhood pubs to city-centre bars, venues nationwide will be serving classic Negronis and creative twists for the whole of September.

· Alchemist: £6 Negroni hour across all their sites from 6-7pm Monday-Friday
· Franco Manca: Enjoy a new Negroni Twist menu designed to be perfectly paired with your favourite pizza.
· Rudy’s Pizza: Try a unique Rhubarb & Apple Negroni inspired by Camparino.

Negroni Meets Art: ‘TELL ME OVER A NEGRONI’ at Frameless (23rd September)

A centrepiece of Negroni Week 2025 is a pioneering, free-to-attend immersive art experience that turns cocktails into art. Here’s what to expect:
· The Event: Campari and digital art collective Ouchhh will take over London’s Frameless for a one-night-only event, transforming bartenders’ stories and guests’ emotions into living digital art.
· The Experience: Guests will “taste the story” through bespoke Negroni Twists while cutting-edge technology reads their emotional and sensory brainwave data in real-time.
· The Art: These personal reactions will be projected as unique, generative artworks across the venue’s immersive walls, with each guest receiving a digital version of their own EEG-generated piece to keep as a memento.
· Details: Tuesday, 23rd September, at 6:30pm. Frameless, 6 Marble Arch, London, W1H 7AP
· How to Attend: Admission is free and includes a complimentary Negroni, but booking is essential. Guests can secure their spot via the official booking link found here.