Car Cologne Joins the Peterborough United Associate Partner Programme

Peterborough-based Car Cologne, a prominent designer and global retailer of opulent, high end car air fresheners, is going posh! The firm is pleased to announce that it is teaming up with local football club Peterborough United – known as The Posh, – joining its exclusive Associate Partner Programme for the 2021-2022 season to bring high quality scents to England’s biggest footy fans.

As the UK’s leading luxury car air freshener brand, Car Cologne offers a diverse selection of high quality fresheners, diffusers, and car mists in more than 40 different designer-inspired aromas. Now, as sponsors of PUFC, who are currently competing in the 2021-2022 EFL Championship – the highest division of the English Football League – the founders hope to make it easier for all fans to enjoy the 5-star footballer lifestyle through a little daily extravagance.

Anik Zubair, Car Cologne Managing Director, says “We are so proud to be joining the Peterborough United Associate Partner Programme for the 2021-2022 season, and to be supporting The Posh who are our local team. This opportunity really was a no-brainer for us, not only giving us the chance to get more involved with our favourite sport, but also to be part of an initiative that recognises the importance of local, and supports our local businesses”.

The partnership with Peterborough United Football Club is not the first time Car Cologne has proudly sponsored and lent support to a prominent organisation. In 2019, the company acted as official sponsor for GQ Magazine’s popular GQ Awards which recognises the most influential men across the country.

With news of the exciting partnership with the Peterborough United Football Club’s Associate Partner Programme, it is clear that the Car Cologne brand has come a long way from the small bedroom side project that Founder Anik was juggling back in 2018 alongside his day job as a financial contractor.

What started off as a small project to avoid wasting expensive aftershave has transformed into a successful international business, with Car Cologne having supplied 5-star scents for Floyd Mayweather’s luxury fleet, and teaming up with Bentley in the UK to design a bespoke car mist especially for the brand’s customers. The brand has also enjoyed collaborations with celebrities including Holly Hagan, Mario Falcone, Ashley Cain, Paul Pogba, and more.

Car Cologne has featured in GQ, Vogue, Top Gear, and Auto Express Magazine, and will soon be seen by football fans around the country at the upcoming Peterborough United matches throughout the 2021-2022 season.