Comedian Mo Gilligan is the new face of online estate agent Purplebricks, and he is starring in the estate agent’s new TV advert, on Channel 4’s prime time show, Gogglebox tonight.
The multichannel campaign is Purplebricks’ biggest in five years and kicks off with a 60-second spot during the popular Friday night TV show.
The multi-million pound campaign is intended to celebrate Purplebricks’ position as the number one brand in the category, selling nearly four times more properties than any other brand*, as well as highlighting its innovative Money Back Guarantee offer.
Starring TV personality Mo Gilligan, the new TV ad shows For Sale signs turning to Sold across the length and breadth of Britain.
Ben Carter, Chief Marketing Officer at Purplebricks, said: “We put more Sold boards on the streets of Britain than any other estate agent brand – and that surprises a lot of people. Backed by our biggest investment for several years and fronted by Mo, this campaign is intended to get the nation to see Purplebricks in a different way – and ensure we are front of mind when they are looking to sell their homes.”
The new ‘Let’s Get You Sold’ campaign has been created by SNAP LDN, with the TVC directed by Jim Gilchrist, and produced by Outsider. The campaign includes multiple TVC executions including a 60″ feature, and will run alongside national and local radio, and outdoor media activity being managed by Purplebricks’ media agency, Universal McCann.