Crosta Mollica launches bite-sized Pizzelle dough bites
In the UK, you have doughballs. In Italy, you have pizzelle; and Crosta Mollica is elevating this humble snack with the launch of its new Pizzelle Dough Bites range, available in three sophisticated flavours: Garlic & Chive, Speck & Ricotta, and Tomato & Olive. These lightly-fried bites are crafted with the finest Italian ingredients, offering you a taste of Italy in your own home.
More than just a side, the pizzelle can shine at any occasion – as an aperitivo to kick off a dinner party, part of a family-style Italian spread, or simply enjoyed as a moreish snack.
Marketing Director, Dean Lavender comments: “Our culinary expeditions across Italy continue to inspire our NPD strategy and ignite our dedication and passion for bringing authentic regional delicacies to our customers. Our Pizzelle Dough Bites range introduces British consumers to an iconic Italian staple they’ve never experienced before. More often than not, doughballs can be quite uninspiring, flavourless and monotonous. It’s no surprise that 75% of pizza shoppers steer clear of them[1]. Our Pizzelle will offer to UK diners a product which not only tastes fantastic and can be proudly served alongside pizza but also savoured on its own in any mealtime occasion.”
The Pizzelle Dough Bites will be stocked in Sainsbury’s and Tesco (chilled) and Ocado (frozen) for £3.50 per box of 11 dough bites.
