DBS Data Adds Firmographic Data to BusinessBase to Support

DBS Data, the marketing data experts, today announced new updates to BusinessBase – the most comprehensive source of fully compliant, responsive B2B marketing data, available in the UK, for customer acquisition and retention strategies.

BusinessBase now features extensive firmographic data, including organisational structures and technology infrastructure, P&L, asset and liability financials, trading trends, budgeting information, online search activity as well as board executives’ connections with other organisations. These insights are augmented by 4.2 million decision makers, segmented by job title, function and responsibility. Approximately one million corporate email addresses and 1.7 million telephone numbers are also available.

DBS Data is audited and accredited by the DMA and leads the way in compliance. BusinessBase provides CRM data quality enrichment and standardisation, presents new business and revenue opportunities, whilst optimising marketing spend. BusinessBase delivers compliance and a compelling return on investment, for organisations with a broad target market, or a small and tightly defined audience.

Commercial Director at DBS Data, Gary Brandon, states: “We are experiencing a surge in demand for high-quality B2B insights and contact information. Marketers have seen the in-person lead generation activities of their field sales teams curtailed, and are focusing on pinpointing high value and commercially sound prospects, understanding where they are in their procurement cycle, and engaging with them through highly targeted direct marketing.” Brandon continues: “BusinessBase enables them to gain these insights and act upon them, without exposing themselves to unnecessary costs, or compliance related risk.”

BusinessBase is available for a one-off campaign or project, and under licence for longer periods, to enable multiple uses of the data. Brandon explains: “We can provide a data only solution that enables marketers to manage their own print fulfilment and email broadcasts, or we can complete the entire process on their behalf.”

BusinessBase is part of DBS Data’s extensive B2B data portfolio and is available through an account managed service, a contracted bulk data feed, as web service or an API allowing your infrastructure real-time access to our data.