Don’t Save The Date’ – wedding stationery firm offers ‘easier’ way to tell people they’re not invited to your wedding

Tree of Hearts launches ‘Don’t Save The Date’ cards

A leading wedding stationery company is set to launch a ‘Don’t Save The Date’ card to help its customers navigate tricky conversations.

Tree of Hearts, which is a one-stop-shop for all things wedding stationery, said the card was designed for engaged couples who are planning a smaller wedding so they can let friends and family know they aren’t on the guest list in a fun way.

“Our Don’t Save The Date card started off as a bit of a joke one day in a brainstorming session,” explained wedding expert and Tree of Hearts founder Lisa Forde. “But actually we think it could really help our brides-to-be break the ice when having those awkward conversations with friends and family.

“Weddings are more expensive than ever and it’s led many engaged couples to make difficult decisions when it comes to cutting costs – one being decisions on guests.

“Micro weddings were introduced during the pandemic but we’re noticing more and more couples deciding to downsize their wedding guest list. But of course this can lead to really difficult decisions and difficult conversations. Hopefully the Don’t Save The Date card can help.”

It comes after a survey from wedding planning website Hitched revealed 71 per cent of engaged couples feel forced to invite people they don’t want to their wedding day, and 95 per cent said they wished there was an easy way to tell people that they aren’t invited.

Save The Date cards are usually sent out upto 12 months ahead of the wedding and are followed with a formal invitation about six months before.

Lisa added: “Couples are going to have awkward conversations with friends and family sooner or later so sending a Don’t Save The Date can help instigate it.

“There’s nothing worse than being asked unexpectedly at a party or social event and having to explain then, potentially in front of a crowd of people.

“At least this way the couple has control over the conversation and timings.”