Former Google and GoCardless sales head Marcus Oulds joins Yoyo

GoCardless’ director of UK sales and Google’s former head of SMB acquisition and operations, Marcus Oulds, has joined Europe’s fastest growing combined payments and loyalty marketing platform, Yoyo, as its new VP commercial.

Marcus Oulds has more than 12 years’ experience and was previously director of UK sales at GoCardless, a fintech company that helps businesses collect recurring online payments and which recently raised £58 million in Series E funding.

Before that, Oulds spent more than three years running SMB acquisition at Google as head of sales and operations within its UK headquarters.

Leading several highly-successful sales team within the digital industry, and specialising in advertising, e-commerce and hyper growth operations, Oulds was also integral to Groupon’s UK expansion.

With Yoyo in the process of international expansion, Oulds has been briefed to oversee commercial operations, including sales, marketing and customer success.

Yoyo co-founder and CEO Michael Rolph said: “It’s brilliant to see someone of Marcus’ calibre joining Yoyo. Coming from Google and then GoCardless, the experience he has obtained is already proving to be a great asset to us as we work on some pretty incredible and unique partnership deals across the UK, Europe and beyond.”

“We’ve spent the last few years establishing Yoyo’s position as the most powerful way for retailers to deliver a level of personalised experiences to their customers that provenly returns increased footfall, retention and long-term sales growth. With Marcus now on board, we can really start to accelerate and scale Yoyo’s success.”

Yoyo is the only AI-led platform that has democratized the ability to match individual basket data from a point-of-sale to a customer’s identity, enabling – for the first time – any bank, merchant or retailer to measurably increase customer lifetime value through a combination of the most personalised experiences and hyper-targeted marketing activity, whether their customers shop in-store or online.

Yoyo and Yoyo-powered apps are currently used by over 1.5 million customers in thousands of workplace environments, universities and high street stores, including PAUL, Caffè Nero, SOHO Coffee, easyCoffee, and Planet Organic.

Marcus Oulds, VP commercial at Yoyo, said: “Yoyo has already shown that it is delivering on its mission to reimagine the payment experience, enable merchants to build strong customer relationships and measurably foster long-term sales growth. The opportunity to come on board and help continue to build on that success, during this exciting period of expansion for the company, was an opportunity I couldn’t turn down.”