To mark the premiere of Game of Thrones Season 7, Underground customers will today experience a little bit of winter as the series visits four central London Tube stations and travels along the Jubilee line.
The Northern line ticket hall at King’s Cross St. Pancras Tube station has temporarily been transformed to accommodate The Iron Throne, where customers can have their picture taken.
The station is also hosting a band busking the theme song and 1,000 lucky customers will receive a free Game of Thrones travel wallet.
The new season’s creative will feature on walls, columns and floor vinyls, as well as digital screens and escalator panels at King’s Cross St. Pancras Tube station. Public service announcements will also be made in a familiar Northern voice.
Throughout the day, chaperoned White Walkers, Henchmen and the Night King can be spotted at Waterloo, Paddington, Liverpool Street and King’s Cross St. Pancras Tube stations.
The TfL Film Office is also accommodating a film crew capturing a White Walker travelling on the Jubilee line.
This activity is part of an experiential Sky Atlantic advertising campaign on the Tube booked through Hello London, the media partnership between TfL and Exterion Media.