Half of Brits cutting costs this Christmas due to cost of living crisis

Brits will have a chance to win a £5,000 cash prize this month thanks to a new online game from Farmhouse Inns.

Available for free online, the new ‘Carvery vs Cake’ game is based on the brand’s best in class carvery and cake offering, and will test players reactions who will take up the role of a miniature chef or baker, tasked with navigating a festive-themed pub, while dodging various obstacles along the way and gobbling up Christmas treats.

Contestants who rack up 500 points will be entered into a prize draw with a variety of prizes, including £5,000 cash, a £500 Love2Shop voucher, Farmhouse Inns e-gift cards, and much more.

To access the game, simply visit https://www.farmhouseinns.co.uk/carveryvscake/ or scan one of the QR codes in pub.

The launch of the new Carvery Vs Cake game follows new national research from Farmhouse Inns, which revealed more than half (54%) of UK residents will cut costs this winter due to concerns over affordability, while nearly one in five (18%) will cater for fewer people on Christmas Day this year compared to 2021.

When it comes to cutting costs, three in five (60%) people will buy fewer presents this year, while over two in five (43%) will shop at a cheaper supermarket in order to save money on food.

Emma Smith, Senior Marketing Manager for Farmhouse Inns said: “Christmas can be a really challenging time for a lot of people, with the price of food, drink and heating a massive concern across the UK.

“We want to help Brits get through the winter however we can, so as well as our affordable carvery and cake offering, we wanted to launch a major cash prize draw, backed up by hundreds of instant win prizes including drinks, vouchers and more.

“The all new Carvery Vs Cake game is available online, or you can scan the QR codes available in pub while enjoying some festive cheer in your local Farmhouse Inns.”

Although some traditions are in decline, with the nation 10% less likely to eat Christmas cake this year compared to previous years, some staples of the festive season remain unchanged.

Watching Christmas films will be the top activity of choice for over half of Brits (55%), followed by going on a festive walk (40%) and wearing a Christmas jumper (35%).

What’s more, 6 in 10 (57%) Brits are planning to tune in to the King’s Speech this year, the first for new monarch King Charles III.