He’s got it licked! – Timmy Mallett appointed ‘Chief Ice Lolly Tester’ by Iceland supermarket
*** FREE FOR EDITORIAL USE / EDITORIAL USE ONLY *** Television personality, Timmy Mallett has been appointed ‘Chief Ice Lolly Tester’ by Iceland supermarket, for their new range of ice lollies. Issue date: Tuesday August 10, 2021. In a new online video series, Mallet will be reviewing the supermarket's exclusive Barratt retro sweets Ice Cream Lolly range, including WHAM, Foam Bananas, Sherbet Fountain, Flumps, Fruit Salad and Black Jack flavours. Photo credit should read: Will Ireland/PinPep
Children’s favourite Timmy Mallett and his trusty mallett are back with a bang – rating a range of retro ice lollies for Iceland.
The much-loved ’80s TV host, who kept millions of kids entertained with his zany antics, has been appointed the supermarket’s ‘Chief Ice Lolly Tester’.
Famous for whacking children playfully over the head with his giant foam mallett, Mallett now licks lollies and awards marks of ‘squillions’.
In a new online video series, with episodes dropping weekly on YouTube, Instagram and TikTok, Mallet reviews Iceland’s exclusive range of retro sweet shop favourites including cola bottles, Sherbet Dip Dab and Blackjack flavours.
Other throwback flavours include Milk Bottles, Fruit Salad and Nougat, all available from the retro Barratt Ice Cream Lolly range.
Mallett, who presented Wide Awake Club and Wacaday in the ’80s, returns to ‘Timmy Towers’ in video clips sporting his trademark vibrant glasses and outfits.
He says: “Barratt have teamed up with Iceland to create the ultimate ice lolly – sweet shop favourites. Ooh yummy! And I am chief ice lolly tester.”
Sampling a stripy blackjack lolly, he says: “I used to love Blackjacks. The aniseed has a certain zing to it. I wonder if these turn your tongue black?”
After a taste, he concludes: “That is a flavour that makes me want to go ‘bleugh!’
As well as all his most famous catchphrases, viewers are treated to the children’s TV icon’s hammers ‘Mallett’s Mallet’ and ‘Pinky Punky’.
He advises hot and bothered Brits, who have been sweltering in summer heatwaves: “If you want something utterly brilliant, get yourself an ice lolly.”
Timmy Mallett said: “I’m so utterly excited to be Iceland’s chief ice lolly tester! Who would have thought that trying lollies would be so much fun?
After trying and testing the whole Barratt range (yes I tried ALL of them), I just have to say that the flavours are brilliant and the fruit salad is the same colour as my mallet!”
Sally Bentley, Senior Buyer of Ice Cream and Desserts said: “We are thrilled to unveil TV legend Timmy Mallett as our chief ice lolly tester, the perfect person to test our delicious range of throwback sweet ice lollies. With the Mallett seal of approval, we’re excited to see them become a sure-fire hit with the British public this summer.”
