ICONIC TV AND MOVIE MOMENTS BROUGHT TO LIFE AS HBO MAX LANDS IN THE UK AND IRELAND

Film and TV fans will be transported into an immersive world from Wednesday 25th March as a first of its kind, free of charge HBO Max themed experience opens in London, showcasing the content that will be available via the new, premier global streaming service from Warner Bros. Discovery which launches 26 March.

Fans can journey through some of the world’s most iconic TV and movie moments from checking in at The White Lotus, stepping into an unforgettable FRIENDS scene and appearing in the magical world of Harry Potter.

The 6,500 sq ft experience marks the highly anticipated arrival of HBO Max – the premier global streaming service from Warner Bros. Discovery – in the UK and Ireland for the first time from 26 March.

The HBO Max Experience will launch in the heart of London’s Piccadilly Circus from Wednesday 25 to Thursday 26 March 2026, with free entry tickets available to the public via Eventbrite from Thursday 12 March at 10am.

With a wealth of fan favourite shows, movies and sports brought to life through immersive sets, prop and costume exhibitions and state of the art experiences, fans will be immersed in a world of smash hit shows including House of the Dragon, Sex and the City, The Last of Us and FRIENDS whilst browsing props and costumes from well-known franchises including Batman, The Conjuring and Beetlejuice Beetlejuice.

A breathtaking projection mapped experience will bring to life Superman’s secret solace, the Fortress of Solitude inspired by James Gunn’s DC Studios’ summer blockbuster. Whilst sports fans can step into the TNT Sports studio and take on the role of a football presenter. An expansive lounge area will showcase just some of the best-in-class series, movies, extraordinary real-life stories and, via TNT Sports in the UK, live sport, coming to the platform.

For those who don’t manage to snap up tickets to the HBO Max pop-up experience, a collection of iconic TV and film props will even be appearing at famous London landmarks across the capital from Tuesday 24 to Thursday 26 March.

Fans are encouraged to look out for the world-famous FRIENDS sofa at the Piccadilly fountain, the Iron Throne and Balerion Skull at Potters Fields Park and even track down an HBO Max inspired food truck in Leicester Square, nestled between statues of Batman and Harry Potter.
Alex Lewis, HBO Max, SVP Marketing UK & Ireland, said: “We’re thrilled to be bringing HBO Max to viewers in the UK and Ireland. Our HBO Max pop-up experience and London takeover week of launch will celebrate the ultimate mix of best-in-class series, movies, extraordinary real-life stories and exclusively live sport from TNT Sports available to viewers on the platform. UK and Ireland audiences will be able to stream The Pitt, House of the Dragon, Euphoria, Lanterns, Superman, Sinners, One Battle After Another, as well as the eagerly awaited Harry Potter series for the first time all in one place on HBO Max.”

Tickets for the experience are free of charge and will be available from Eventbrite on a first come first served basis from 10am on Wednesday 11 March, whilst limited walk-ins will also be available on the live days. Slots will be available, with limited availability. Terms and conditions and restrictions apply. Over 15s only.
Already available in over 110 territories worldwide, HBO Max allows audiences to stream entertainment content from HBO, Warner Bros. Pictures, Warner Bros. Television, DC Studios and Max Originals, all in one place. Subscribers will have four monthly entertainment plans to choose between, from £4.99 a month to enjoy the complete HBO entertainment line-up with best-in-class series, movies, extraordinary real-life stories and, via TNT Sports in the UK, live sport. HBO Max launches in the UK and Ireland on 26 March 2026 available from.