Increase Dining Revenue by 30% with Outdoor Heating

Installing a Bromic heater can be a great investment for a business in the hospitality space. As the weather cools down an outdoor heated area can provide additional seating, increased revenue, and happier customers for a restaurant. Research has shown that outdoor seating can add as much as 30% in sales to an establishment’s receipts, so it is no wonder that outdoor seating is something a lot of businesses choose to invest in an outdoor heating solution.

A full and active outdoor seating area is an excellent advertisement of a restaurant’s popularity. When considering heating, business owners may want to run a few numbers to determine what kind of ROI (return on investment) they could get from investing in outdoor heating.

A basic calculation can illustrate the sizeable ROI potential. In this example of a small outdoor space, simply keeping a patio open an additional 15 days in a season can return £45,000. Let’s say we have a casual dining restaurant with a £25 per seat average and a patio space with just six tables of four.

15 days x 24 seats x £25 x 10 table turns x 0.5 capacity £45,000

With 45k in receipts for an extra 15-days of seating (with just 10 table turnovers at 50% capacity), an outdoor heater will see your business recouping the investment in these 15 days assuming a 20% bottom line.

The ROI is considerably higher if you also account for the added revenue and return generated on all the other days. With a heated patio you now have a more comfortable dining environment for guests.

Bromic Heating has revolutionised the industry with innovative heating solutions for both commercial and residential applications that feature a range of benefits never seen before in traditional solutions.