Inside the bedroom accessory that has become an Instagram sensation

Recent research has revealed that 75% of millennials say that a brand’s social media presence impacts their purchase decisions* and the latest Instagram sensation sweeping into our bedrooms is no exception.

Recently our living space has been our only sanctuary and shoppers have gone wild for sumptuous fabrics that transform a house into a home. So it’s little wonder that Christy’s Jaipur Throw has dominated across social media this year, from professional Instagram influencers to millennials excitedly decorating their first home.

Image credit: Christy

Tapping into the trend for colourful accessories, whilst maintaining a feeling of opulence, the Jaipur collection features a range of colourways with throws and bed cushions available.

This versatility is perhaps why so many of us have fallen for it, from fans of bright, contemporary interiors to lovers of traditional, muted tones.

Image credit: @eli_at_home

Lucy Ackroyd, Head of Design at Christy England comments on the trend: “The Jaipur throw has long been one of our bestsellers. A unique feature of the range is that each colour cleverly coordinates with all current season Christy bed linen designs making it super easy to get that coordinated look that transforms your bedroom into a calm and relaxing haven.”

Image credit: @end_of_the_row

Lucy also shares her top tips to create the perfect Insta-worthy bedroom, and do the Jaipur throw the justice it deserves:

Attention to detail

“We know it’s a chore but ironing all of the linen on your bed can make a real difference. Even if you only do it when you have guests, you’ll see an instant lift in the look of your bed and it will help achieve that coveted insta-ready look. To make your sheets smell extra luxurious, try using a scented ironing spray.

Image credit: @thisstyle_rocks

Good quality filled product

“A baggy pillow case is a big turn off, so make sure your pillows are plush and luxurious. Whether you choose a natural or synthetic filling, the perfect, not to mention, matching, pillows go a long way.

The same goes for your choice of duvet, a good quality inner will create that plumped up, sumptuous bed.

Image credit: @mydreamhome_usplus6

Use different sized pillows

“Creating a contrast in the bedroom with a variety of  cushions and pillows will add that hotel quality style. From square shams, to king size and standard to boudoir, mixing up your pillow and cushion covers adds depth and texture to your images and extravagance to your bedroom.

Image credit: @houselust