Klarna announces Heartbeats 4 Sneakers campaign TONIGHT with virtual party
To mark the launch of their new campaign Heartbeats 4 Sneakers Klarna invite you to the virtual launch party hosted on http://sneakerbeats.tv tonight, Thursday 2nd July 6pm – Midnight.
Keeping you entertained until midnight, a stellar DJ line up will play on the hour from 6pm – 12am, plus the chance to watch a series of content features from some of the UK’s top sneaker-loving content creators, all created bespoke for Klarna.
The launch party marks the launch of the Heartbeats 4 Sneakers raffle which see’s five of the last decade’s most sought-after sneakers raffled off to true sneaker lovers.
The campaign is the world’s first sneaker drop using heart-rate technology, empowering real sneaker fans to get what they love and ensuring only those with a heartbeat (aka humans) can enter for their chance to win some of the most iconic and sought after sneakers from the last decade.
- Adidas Originals Yeezy Boost 750 OG (2015)
- Acronym x Nike Presto Mid (2016)
- Virgil Abloh x Nike Air Jordan 1 Chicago (2017)
- Sean Wotherspoon x Nike Air Max 97/1 (2017)
- Daniel Arsham x Adidas Futurecraft 4D (2018)
In the Heartbeats 4 Sneakers’ smoooth raffle only those who can prove their passion for sneakers will be able to enter for a chance to win. Employing new technology a heart-rate will be measured by the placing of a finger tip on the camera lens of a smartphone or desktop, entering only those who have a heart that beats for sneakers
