Klarna unveils new smart shopping initiative ‘KlarnaSense’

Klarna has today launched KlarnaSense, a new initiative to
encourage consumers to shop smarter by purchasing the right things, at the right

Our brains consume and process approximately 11 million pieces of information per
second in order to make a decision – all of this subconsciously. Those decisions are
effortless and quick, but far from considered, and can lead to impulse buying.

KlarnaSense uses retail psychology to promote more mindful shopping, challenging
consumers to engage their conscious brain by asking themselves three simple
questions before they head to the checkout: Do I love it? Will I use it? Is it worth it?

Applying the Rule of Three, has been developed with renowned retail psychologist,
Kate Nightingale to ensure that consumers use the part of their brain that controls
whether they make a considered decision, rather than an impulsive one.

Why shopping smart is important for UK consumers
The growth of Klarna in the UK shows that consumers are demanding a better
shopping experience which offers both flexibility and convenience. KlarnaSense
builds on these changing behaviours and empowers consumers to make the right
choice at the right time when shopping online or in-store.

A recent Klarna survey* cited that two thirds of shoppers (67%) use Klarna because it
helps them to manage their money and spread the cost of more expensive purchases.
Almost half (49%) cited that being able to ‘try before you buy’ gave them added
convenience, which has become increasingly important as the world of retail adapts
to the changing retail landscape following the COVID-19 outbreak.

Shoppers of all ages are embracing these new payment methods, with the fastest
growing age category seen in the past year by Klarna being those of Gen X (40-54
years old). Klarna now has over 8.6m customers in the UK who can shop at over 6.5k
retail partners.

Luke Griffiths, UK General Manager for Klarna, says: “Now, more than ever, people
need convenience and flexibility in how they shop, whether that’s spreading the cost
of an item or giving them the option to try before they buy.

Nevertheless, we recognise that it’s sometimes easy to get over-excited and carried
away with impulse purchases and that Klarna also has an important role to play in
helping our customers to purchase the right things, at the right time. That’s what
KlarnaSense is all about.”